After previewing it a couple of weeks again, and testing variations with completely different customers, YouTube has now unveiled its newly formatted YouTube TV app, which allows customers to reduce the scale of the playback window, with a view to have interaction with different components of the YouTube expertise.

The YouTube TV show will primarily stay in full-screen format, however customers will now be capable of scale back the video display to disclose the opposite features, like feedback, product hyperlinks, channel entry, and many others.

As defined by YouTube:

“What customers will be capable of see on their TVs is a design answer that retains the video entrance and middle, however layers within the means to entry the options that make YouTube distinctive – all with out interrupting the viewing expertise.”

YouTube says that the brand new design will even make it simpler to entry options like video descriptions, whereas additionally facilitating future improvement alternatives, like “viewing reside scores for sports activities followers”.

The up to date format additionally higher aligns with how folks use their TV distant to navigate the app, primarily based on person analysis, and may facilitate improved engagement throughout the board, inside all the numerous components.

Related TV viewing has grow to be a key development aspect for the app, with folks now cumulatively watching greater than a billion hours of YouTube content material on their TVs on daily basis. Nielsen not too long ago additionally introduced that YouTube was the highest streaming platform by watch time in 2023, underlining the expansion of the platform as a key leisure choice.

With this in thoughts, it is sensible for YouTube to lean into TV viewing, and these new options are higher aligned with how folks devour YouTube content material on larger screens, whereas additionally offering extra choices for future improvement.  

YouTube says the up to date YouTube TV app is rolling out to all customers over the following few weeks.