As per YouTube:

“To make it simpler for creators to distribute their podcasts on YouTube, we’re working an experiment that permits you to create a podcast or set an present playlist as a podcast inside Studio.”

These within the experiment will be capable of add a podcast throughout the ‘Create’ aspect of YouTube Studio. You’ll additionally be capable of view your whole podcasts within the ‘Content material’ menu below a brand new Podcasts tab.

Along with this, YouTube’s additionally testing new podcast analytics, which can present podcast-specific efficiency insights, making it simpler to measure your podcast content material in separation out of your video uploads.

YouTube’s been steadily creating extra podcast instruments, because it strikes to align with rising audio utilization. YouTube Music now has greater than 77 million paying subscribers, and whereas visible components stay central to the platform’s broader providing, there’s clearly vital curiosity in audio-only content material as nicely.

Final August, some customers reported that they’d entry to a brand new podcast web page within the app.

With many well-liked YouTubers additionally now working their very own podcasts, it is sensible for YouTube to broaden its horizons on this path, and supply a extra complete media providing for its artistic expertise – which additionally now consists of each quick and long-form video.

It’s nonetheless transferring slowly on podcasts, however this new addition is one other step in that expanded path.