Wanna’ know who’s nonetheless utilizing X, and what they’re discussing probably the most within the app?
Notice: It’s not politics, regardless of that seemingly being what will get probably the most consideration today.
X has printed an summary of key traits from 2026, together with knowledge on probably the most mentioned musicians, TV reveals, sports activities leagues, and extra, which supplies some extra perception into who’s utilizing X, and why.
And whereas Elon Musk has tried to make as many individuals as potential see his posts within the app, and has used his huge presence to push his personal political agenda, there are various, many different discussions nonetheless occurring by way of X posts.
First off, on music, which continues to generate quite a lot of dialogue within the app. In 2025, Justin Bieber (11.2 million posts), Stray Children (45.7m) and Cardi B (10.1m) led the way in which in music dialogue.
Although the discrepancy right here is large, with Ok-pop band Stray Children main the pack. That, in itself, supplies some attention-grabbing perception into the scope of the recognition of Ok-pop, and the worldwide viewers on X.
By way of TV reveals, Netflix was the massive winner this 12 months, with “Stranger Issues” producing 12.4 mentions within the app, and “Squid Sport” prompting 10.9 million.
The Stranger Issues discuss will little question additionally see one other huge increase earlier than the 12 months is out, when the ultimate episodes of the present are launched.
In sports activities, the Premier League was probably the most talked about particular person sports activities league, with 582.7 million posts associated to the top-tier soccer competitors.
Sports activities have historically been probably the most mentioned matter within the app, with different sports activities leagues, together with the NBA, driving a heap of engagement additionally.
On the style entrance, the Met Gala, the place wealthy folks get to showcase the absurdity of what they spend their cash on, additionally drove quite a lot of dialogue.
So, cool, I suppose.
X has additionally shared probably the most used emojis in posts:
When you’re taken with emoji use, otherwise you wish to attempt to work out what the upper software of those particular icons in posts really means inside historic context (be aware: I don’t suppose it means a lot).
Some attention-grabbing insights into the 12 months that was on X, which supplies some perspective on the breadth of debate, and relative group engagement within the app, although additionally it is attention-grabbing to notice that every of those matters is barely a tiny fraction of total engagement inside every matter.
For instance, final 12 months, sports-related dialogue generated 1.4 trillion impressions within the app. As such, Premier League engagement is barely a fraction of the entire, which additionally underlines the scope of exercise within the app, as over 500 million customers have interaction throughout a spread of matters.
However as a higher-level overview, these are what acquired folks speaking on X, and what’s driving curiosity within the X group.
On a associated be aware, X has additionally relaunched International Traits in its Discover part, so you possibly can see which posts are producing dialogue at any given second.
That might provide you with one other means to faucet into trending dialogue, or see what X customers are saying concerning the newest matters.
Andrew Hutchinson
