Right here’s a doubtlessly useful replace for these viewing video content material on X. Now you can select the standard of the video playback in-stream, offering extra methods to customise your video viewing expertise.

As you possibly can see, now while you faucet on the gear icon alongside the underside bar of the video playback on X, you’ll see a brand new choice to decide on video playback high quality, which really goes as much as 1080p (although that mustn’t have been piped all the way down to Australia as but).

That’ll be certain that you see top of the range video playback within the app, relying in your community connection. The default setting stays “auto”, which can optimize the playback primarily based in your capability, however you’ll now have the ability to manually change the playback high quality primarily based in your preferences.

It’s the most recent replace to X’s video playback instruments, with the platform additionally including optionally available playback speeds final 12 months, in addition to picture-in-picture streaming, and improved casting to your TV set. X additionally continues to develop the size of its video uploads (now as much as 4 hours max), and enhance its vertical video feed, whereas it’s additionally creating new live-streaming choices, together with game-streaming instruments.

All of those updates are a part of the platform’s new “video first” method, by which is X seeking to put extra emphasis on video content material, with a view to each maximizing consumer engagement, and offering extra useful promoting alternatives.

How that may work out stays to be seen, however X is including extra video choices, which is price factoring into your strategic planning.