X has introduced some new updates designed to streamline engagement within the app, whereas it’s additionally dealing with one thing of a revolt from one widespread X neighborhood over its newest algorithm modifications.
First off, X has introduced an replace to its notifications tab, with customers on iOS and the net now capable of entry a brand new “Precedence” tab, which is able to spotlight interactions with mutual follows, and when large accounts have interaction together with your posts.
That’ll make it simpler to remain throughout all the most essential interactions within the app, with the “Precedence” tab basically taking the place of the “Verified” point out itemizing (in keeping with X, most of its energetic customers are actually verified, so that is not a precious filter for interactions).
So now, essentially the most energetic customers on X may have a streamlined connection show, which might make it simpler to maintain throughout all the key engagements. It’s in all probability solely helpful for individuals who are getting lots of of notifications per day, however X says that this has been a extremely requested replace for “energy” customers, so it might be of worth in your course of.
As you’ll be able to see within the above instance, you will additionally now have the ability to see media previews throughout the notifications stream.
On one other entrance, X can be rolling out an replace to cashtags, which gives you extra energetic asset listings to select from when getting into a $cashtag, and can allow customers to faucet by means of on the tag to get real-time value information and mentions.
X/Twitter has really added expanded cashtag information like this a number of occasions, by way of a partnership with eToro in 2023, and by way of TradingView in 2022.
This up to date model provides extra information, and will finally be a part of a broader plan to allow asset buying and selling on the platform, as soon as XMoney is activated.
So, two helpful new updates for particular X communities, although one neighborhood that will profit from the second replace particularly has been none-to-pleased with X’s head of product Nikita Bier of late.
Final week, Bier angered the crypto neighborhood (CT) on X by revealing that X’s algorithm basically penalizes the attain of most of the posts that crypto followers share within the app.
Bier has since deleted the above reply, however as you’ll be able to see, Bier explains right here that replying to lots of of posts every day really does nothing to assist your development within the app, which had been a fable circulating inside crypto communities.
Crypto followers will typically reply with a fundamental “GM” or good morning submit to their connections, and Bier is actually saying that it is a ineffective, and in the end dangerous exercise in the event that they’re trying to enhance their attain. That’s angered the crypto bros, to the purpose that they’re now calling for Bier to get replaced on the app.
Although that wasn’t the element that caught my eye when studying Bier’s response.
Inside his description, Bier notes that the typical X consumer solely views 20-30 posts per day.
I don’t learn about you, however I reckon I skim by means of about 20 posts in lower than a minute, which might recommend that X’s 600 million reported customers can be utilizing the app very, little or no at current, primarily based on this ingredient.
That appears unhealthy, no?
For comparability, TikTok claims that customers spend 100 minutes per day within the app, on common.
It’s one other questionable information level from X, which continues to assert radical development and success, when all exterior measures don’t help such.
For instance, previously week, Bier has claimed:
- X has had its highest engagement days ever in January 2026, even together with the app’s time as Twitter – A key observe inside this stat, nonetheless, is that this calculation solely relates to “attested iOS gadgets who authenticate a cellphone quantity on a significant provider.” Managed Gadget Attestation (MDA) is an elective iOS characteristic, so this calculation solely applies to a share of iOS customers, and consists of no Android gadgets.
- New customers spend +43% extra time in-app, which is an all-time excessive – X has not printed any information to help this declare
- Current customers are spend 20% extra time within the app – If viewing 20-30 posts per day equates to a 20% enhance, X’s historic utilization should be extremely low
- Downloads are up 60% – I requested Similarweb about X’s claims of seeing report excessive obtain numbers again in September, and it mentioned that nothing in its information means that X is seeing a significant surge, exterior of curiosity sparked by information occasions.
- Subscriptions crossed $1 billion – I think this implies $1 billion total, for the historical past of X Premium and Grok subscriptions, as a result of earlier investigations have pointed to X producing round $15 million monthly from subscriptions. That might recommend that X can be fortunate to be making $200 million per 12 months in subscription income, however backdating that to the launch of X Premium, and including in Grok income, I might see how cumulatively, this might equate to a billion in complete.
Primarily, the information that X shares is fairly questionable, and with out the total context as to how these figures are being calculated, I don’t actually belief that they signify what X claims usually.
So, is X actually seeing report development and utilization, and will it actually be seeing a major surge in curiosity in 2026?
The one official, auditable numbers I can level to on this are X’s EU energetic consumer stats, they usually confirmed a slight uptick when X final reported them in October.
X noticed a 7.5% enhance in total energetic customers in Europe, after a 12 months of losses, so perhaps, primarily based on that information, it’s gaining considerably. However I doubt that it’s in “record-breaking” territory.
Does that matter in your technique?
Nicely, in all probability not. In case your target market is energetic on X, then it would not actually matter if it has tens of millions of customers total. However at 20-30 posts per session, that will recommend that the majority X customers aren’t seeing many adverts within the app, which might imply that reaching your goal customers, even when they do use it, is likely to be tough.
Andrew Hutchinson
