Elon Musk and his xAI crew are making an enormous push to get individuals utilizing its newest Grok parts, with its Grok “Think about” video era choice now free to make use of within the U.S. (for a restricted time), whereas X has additionally added the capability to animate photographs with Grok in-stream.
First off, on Think about, Grok’s newest text-to-video performance, which it launched to paying X Premium and Grok subscribers final week.
xAI is making an enormous promotional push for the brand new operate within the app, with Elon himself sharing varied Grok-generated movies.
And as famous, Elon has additionally introduced that U.S. customers can attempt the operate free of charge, for a restricted time, although it should stay a paid add-on choice.
xAI says that Think about is the quickest and most enjoyable video generator out there, whereas Elon’s additionally famous that the perfect Think about video creations will quickly get their very own devoted feed within the app.
Which is what he meant when he mentioned that X was bringing again Vine “in AI type” just a few weeks again. To be clear, X shouldn’t be bringing again Vine, however it’s seeking to showcase Grok text-to-video generations.
Along with this, X has additionally added a brand new “Make video with Grok” choice on nonetheless photographs within the app:
So that you’ll additionally have the ability to use Grok to animate nonetheless photographs, offering another choice for xAI’s evolving video era instruments.
Instagram’s creating the identical image-to-video performance for its “Edits” video enhancing app, whereas TikTok’s variation, which it launched in chosen markets in Could, known as “AI Alive,” and YouTube additionally rolled out the identical just a few weeks again.
So functionally, this isn’t new, however having it simply accessible inside the X app might immediate lots of people to attempt it out, and see how Grok thinks photographs would evolve from their static state.
X can be working to deliver Grok Think about to the online:
Whereas on a associated entrance, Elon has additionally mentioned Grok’s evolving online game creation engine, which can quickly make it simpler to create video games which you can play, via a simplified constructing course of.
xAI has additionally upgraded Grok 4’s PDF processing skills:
“Grok can now seamlessly deal with large PDFs – a whole lot of pages and past. Grok additionally has a greater understanding of the PDF content material via sharper recognition capabilities.”
Whereas xAI has additionally launched its male companion app, referred to as Valentine.
So there’s a spread of AI-powered updates coming to X, primarily to paying customers, although some are additionally out there to free customers.
However the push, after all, is to get extra individuals paying for X, in an effort to assist fund the continued growth of its AI methods, and finally earn cash from them.
It’s unclear precisely how xAI plans to generate large cash from its AI instruments, however with authorities contracts, and evolving subscription choices, it might have a pathway to producing vital income, if it might probably get sufficient curiosity.
Will text-to-video be as large of a deal to customers as Elon and Co. hope?
Andrew Hutchinson
