Elon Musk needs to make X individuals’s predominant supply for information updates, repeatedly touting his “every part app” as a competitor to mainstream publishers, and the one platform keen to inform the reality, direct from the general public. Which is why, in Elon’s world at the least, the media at giant is now out to get him. 

Which isn’t true, however that’s the road that Elon’s going with, to be able to gasoline his various information push.

As a part of this, X has already expanded the size of posts to allow extra context in updates, and shortly, X customers may even be capable of publish articles direct on X, in a new longer content material format, which might additionally get its personal in-app feed.

As you’ll be able to see on this instance, shared by app analysis Radu Onescu, X is at present experimenting with a brand new “X articles” replace, which can seemingly present a devoted weblog posting system, together with a customized hyperlink preview card inside the X feed, that’ll take customers via to the extra conventional information content material format.

Fascinating to notice, too, that this new card features a preview picture, headline, and abstract part, very like the outdated Twitter hyperlink preview format that Elon removed again in October for the sake of ‘esthetics’. This format appears to be like very related, whereas Elon’s has additionally already re-added headlines to hyperlink preview playing cards, as a result of the up to date format made no sense.

X’s native hosted articles look set to come back with an ‘X article’ tag to let customers know that the content material is hosted on the platform direct.

So it’s just about the identical as Fb’s “Prompt Articles”, which load sooner, and look higher, as a result of they’re facilitated inside the app. 

Observe that Fb retired Prompt Articles in 2022 as a result of they have been now not delivering worth in keeping with utilization traits. 

However on X many issues outdated are new once more (e.g. live-streaming, video calls), and Elon and Co. will seemingly use this new publishing possibility as one other means to try to lure extra creators to publish direct to the app. Which may even most likely embody some type of income share incentive, which might give extra individuals extra methods to earn a living on-line.

It’s unclear precisely how this could work, however the idea, as famous, would match into Elon’s grand plan for making X a key information supply, which can also be prone to be a serious focus this yr, within the lead-up to the U.S. election.

As a result of Elon has planted his flag within the Republican camp, and appears intent on utilizing his platform to amplify key political speaking factors, in keeping with that affiliation. Having extra contributors share articles on the identical might assist to make X a key weapon in boosting this trigger over the approaching months.

As such, you’ll be able to count on it to be launched quickly, and for those who like Tesla, Republican speaking factors, and/or political conspiracy content material, I’m positive you’ll have lots to learn when it’s.

And perhaps, relying on how X approaches it, it might provide new alternatives for content material creators.

We’ll wait and see how X appears to be like to spice up the choice.