As you may see on this up to date welcome display screen (shared by X Information Day by day), the {qualifications} for X’s advert income share program are actually:

• Be subscribed to X Premium or Verification for Organizations
• Have no less than 5 million put up impressions over the previous three months (down from 15 million at program launch)
• Have 500 followers within the app

The full impressions component is the largest barrier to entry, with only a few customers truly reaching the unique 15 million requirement.

Within the first iteration of this system, it was truly 5 million+ per 30 days, however X lately up to date this to fifteen million cumulative impressions over the previous three-month interval. That covers for many who do drive a whole lot of engagement, however could have had a down month out of the three, however now, it’s been diminished by two-thirds anyway, which can make a heap extra X creators eligible for payouts from the app.

In fact, decrease whole impressions additionally means fewer advert impressions as properly, and thus decrease income share payouts. As such, the newly certified entrants are unlikely to see the tens of hundreds of {dollars} that some have acquired within the preliminary funds.

However getting paid to put up within the app in any respect is a bonus, and if it offsets the price of your X Premium subscription, every little thing else is butter, as the children say (I don’t know, I noticed it in a film).

Although good luck making an attempt to work out the method behind this system, and the way a lot you may reliably anticipate to obtain because of this.

At current, X’s creator advert income program solely components in advert impressions proven to verified customers throughout the reply threads of posts. Round 0.05% of X customers have subscribed to X Premium (previously X Blue, previously Twitter Blue), so there’s solely a finite quantity of advert publicity up for grabs, whereas X can also be nonetheless making an attempt to win again extra advertisers, after seeing a 50% discount in total advert spend since Elon took over.

So restricted publicity potential, and a restricted quantity of adverts. The expanded threat right here is that much more customers will now be posting much more comment-baiting posts to faucet into this stream of advert income, which may finally see the cost quantities scale back considerably, particularly for the massive winners within the preliminary payouts.

It may additionally see X get full of extra indignant posts, so as to set off extra response. Anger and pleasure are the feelings more than likely to immediate a person to reply on-line, so this system basically incentivizes individuals to put up divisive takes to prod them into motion.

That’s in all probability not ultimate for total engagement, particularly contemplating the famous shift, in latest occasions, away from divisive content material in social feeds.

The opposite posting sort that’ll get extra feedback?

So whereas this system is designed to drive engagement, there’s a threat that it finally ends up loading X with extra low-quality junk, whereas the truth that it’s a must to enchantment to X Premium subscribers particularly, who’re, largely, Elon Stans, additionally incentivizes creators to put up about their key matters of curiosity, i.e. Tesla, politics, free speech, vaccines, and so on.

However successfully, you haven’t any method of figuring out what kind of payout you’re going to get, as a result of you may’t base it on impressions alone, as solely verified customers rely, and with out that, there’s nearly no solution to break it down manually, so as to see what number of adverts are proven in your replies to verified customers.

So that you’re going to be trusting X to pay you the correct amount, and that quantity seems to be set to fluctuate quite a bit, now {that a} heap extra customers are eligible.

Perhaps, in six months’ time, you’ll have the ability to get a greater thought of the sorts of payouts you may anticipate, and the X staff has additionally vowed to share extra analytics in future.

However at this stage, it’s simply sign-up and hope for the perfect.

If it’s sustainable, this may very well be a giant step for Elon and Co. in encouraging extra creators to maintain posting within the app, however we don’t understand how sustainable it’s as a result of we don’t have the oversight.

Perhaps, if X wins again extra advertisers, that’ll prop up this system because it grows, but when it doesn’t, looks like lots of people are going to finish up very disenchanted at some stage, which may spark a much bigger backlash.

As I famous in a latest put up, it’s both a tremendous alternative, and a step in the proper path for the app, or it’s a short-term stunt to get extra creators posting, which can finally fall flat as payouts scale back over time.  

And now, it’s going to get even larger, which is both method higher or method worse for X.