X has introduced one other million-dollar prize, this time for Grok-generated video, with X customers being requested to generate video clips that may type part of X’s upcoming Tremendous Bowl advert to advertise its newest AI instruments.

As outlined within the video above, X is asking on its customers to submit their very own Grok-generated video clips that showcase the capability of its newest video technology instruments.

As per X:

“Create an advert that reveals off what makes Grok highly effective, hilarious, truthful, or game-changing. Your video should be created with Grok Think about 1.0, be 30 seconds or much less”

X launched its Grok 1.0 video technology engine final week, which it says can generate a lot better-looking, extra constant, and longer video clips, and might even generate audio parts as effectively. Which it hopes will act as a lure to get extra folks to sign-up to its subscriptions, with a purpose to acquire full entry to Grok’s varied features.

Although even with these enhancements, I don’t know that it’s going be the winner that X expects.

For instance, with a purpose to showcase the capability of Grok 1.0, X not too long ago commissioned “AI movie maker” Christopher Fryant to place collectively a brief movie that demonstrates the most recent Grok advances.

That movie is named “Routine,” and it’s fairly unhealthy:

Yeah, I don’t know that Grok 1.0 goes to be the winner that X thinks, however then once more, as with all AI generations, the actual worth of such lies within the precise concept, and the idea that powers the story. Although even then, this quick movie appears fairly disjointed, with odd facial expressions and results. And that’s when within the arms of an skilled AI video creator.

However Elon and Co. are tremendous eager to indicate off what Grok can do, so its Tremendous Bowl promotion will ideally showcase one of the best of this, to an enormous viewers, which may spark extra curiosity in xAI’s video instruments.

X says that the competitors is open to all U.S. residents who’re in a position to generate video content material utilizing Grok. Entries can be judged totally on Verified House Timeline impressions, although X may also have last say over what will get in.

The video can’t be longer than 30 seconds, and must be “stylized like a video commercial run earlier than, throughout, and after the skilled soccer recreation slated to be televised on February 8, 2026 and will spotlight Grok and its capabilities.”

Additionally, no political commentary, and no sexualized content material. That most likely shrinks the entry pool important, contemplating the latest Grok controversies.

The highest prize can be $1 million money, with X additionally awarding $500k and $250k to runners-up.

It’s one other alternative for X to reward creators, and develop curiosity in content material posting, although and not using a longer-term increase in income share, I’m unsure that it’ll be actually efficient on this capability.

However perhaps, as a as soon as off, it would get extra folks attempting out Grok video, and that would then spark extra curiosity in AI instruments for video technology.