Should you comply with social media advertising and marketing information (which presumably you do for those who’re studying this), you’ve little doubt learn a number of tales about APIs, principally in relation to third-party purposes.

However for those who’re not a programmer, it’s possible you’ll not perceive what an API is, and the way it pertains to digital advertising and marketing programs.

To offer some extra perception on this, the workforce from Salesforce have put collectively this infographic, which takes a broader have a look at the varied methods during which APIs can be utilized.

It might assist you to higher contextualize extra API-related dialogue.