Social Media

# Twitter’s Engaged on a New Choice to Present You Why You’re Seeing Every Tweet in Your Feed

Twitter’s Engaged on a New Choice to Present You Why You’re Seeing Every Tweet in Your Feed

Seeing a heap extra random tweets from accounts that you just don’t comply with in your Twitter feed?

You’re not alone, many Twitter customers have expressed frustration at Twitter’s new ‘For You’ feed, which highlights a seemingly random array of accounts and tweets – together with Elon Musk’s newest missives, which now get most publicity within the app.

However they’re, apparently, not random. All the tweets that you just see in your ‘For You’ feed are literally linked again to your exercise ultimately, and Twitter is now engaged on a new choice that would allow you to higher perceive why you’re seeing them in your stream.

Twitter Why Am I Seeing This

As you may see on this instance, posted by Twitter designer Andrea Conway, Twitter’s experimenting with a brand new choice that will allow you to faucet by means of on the three dots menu on any tweet to get to a brand new ‘Why you’re seeing this tweet’ aspect.

Inside that, you’d get a quick overview of a few of the explanation why that particular tweet is exhibiting in your feed, together with mutual follows and their exercise, associated pursuits primarily based in your in-app actions, and so on.

Instagram has an identical choice inside its major feed, the place it’s additionally been more and more inserting extra content material from accounts that you just don’t comply with, as a way to spice up engagement.

The idea has been led by TikTok, which has moved away from customers’ personal social graph, to be able to focus as a substitute on the content material itself, which then permits it to indicate customers a broader vary of fashionable posts, serving to to extend engagement. That’s shifted the paradigm for each different app, and whether or not you prefer it or not, Meta has seen a major improve in person engagement on account of exhibiting folks extra issues from accounts they don’t comply with, on each Fb and IG.

Twitter’s now making an attempt to do the identical, although to date, person response has been combined. A part of the problem for Twitter on this regard is that Twitter is a key supply of real-time information and updates, and the system can’t know if a tweet is fashionable until at the very least an hour or so behind time. That signifies that your ‘For You’ feed is more and more being populated with older tweets, which runs counter, in some methods, to the app’s power.

However perhaps it’s working. Final week, Twitter chief Elon Musk reported that Twitter was seeing a record-high quantity of customers on the finish of final 12 months, whereas Twitter can be seeing the highest whole person minutes spent in its historical past. That might recommend that these suggestions are working, at the very least on some stage, and perhaps, by offering extra context as to why you’re seeing every replace in-stream, that can make customers extra snug and engaged in what’s there.

It definitely can’t damage. The brand new ‘Why you’re seeing this’ choice is just not in official testing as but, with Conway sharing simply the preliminary mock-ups at this stage.

Andrew Hutchinson
Content material and Social Media Supervisor


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