Twitter’s already added longer video uploads for Blue subscribers, together with enhanced playback high quality choices. Now it’s additionally added playback pace controls, to present customers extra management over how they handle their in-app video expertise.

As you may see on this instance, posted by Musk’s good friend and (seeming) advisor Jason Calacanis, you now have a spread of playback pace choices to select from through the video participant in app.

With longer movies, that’s extra vital, particularly with discussions and different clips that you could be wish to devour at a sooner pace, whereas slower pace playback could possibly be nice for sports activities content material, one other aspect that Twitter’s seeking to hone in on with its new video push.

Twitter chief Elon Musk has additionally flagged some new, incoming video options, which could possibly be on the best way within the subsequent few weeks, together with:

• Image-in-picture playback assist, so you may hold watching as you scroll by means of your feed
• Automated transcripts of video content material
• Devoted video tab on consumer profiles
• Video obtain choices

In fact, we don’t know for positive that every one of those shall be coming as quickly, as Musk may hope at this stage. However Twitter is pushing out updates at its quickest charge by far, and with video set to be its subsequent focus aspect, we may certainly see all of those updates earlier than the month is out.

As we reported late final week, NBCUniversal’s present head of promoting Linda Yaccarino shall be approaching as the brand new CEO of Twitter subsequent month. Video is Yaccarino’s key space of experience, having constructed relationships with advert companions for NBC, whereas additionally taking part in a key position in establishing its ad-supported streaming service Peacock.

Elon Musk has additionally repeatedly said that his imaginative and prescient for Twitter isn’t as a social media platform, as such, however that he sees Twitter as extra of a competitor for conventional information shops, with the platform vying to grow to be ‘probably the most correct supply of knowledge’ about world occasions. And whenever you additionally mix that with Musk’s earlier statements concerning the platform probably turning into a competitor for YouTube as effectively, it does seem to be video is now firming as the subsequent large space of growth for the app.

Alongside that line, the incoming present from Tucker Carlson may probably be the primary of many key programming bulletins coming from Twitter HQ, because it appears to construct out its video content material roster, and make it an even bigger aspect within the UI. The surge in short-form video content material is a transparent indicator that that is what most app customers are concerned about, and if Twitter can put collectively a slate of fashionable, unique programming, that could possibly be its finest likelihood of profitable again advertisers, whereas additionally sticking to Musk’s belief in speech focus.

With this in thoughts, it is sensible for Twitter to be constructing out its video choices, which may certainly see these new updates coming very quickly to your Twitter app.

Will that make it an even bigger consideration for advertisers, and produce extra creators to the app? Twitter’s earlier pushes on this entrance haven’t labored, however possibly, with Yaccarino bringing her expertise to the app, a brand new video period is about to daybreak in tweets.