As you may see on this instance, the brand new presentation makes it a bit clearer which timeline you’re viewing, and the right way to swap between them, which might make it simpler for customers to grasp the right way to management their very own tweet expertise.

As famous, it’s the newest in a protracted line of Twitter updates designed to present customers extra management over their on-platform expertise.

Over the previous 12 months, Twitter has added:

• Reply controls so you may dictate who can and might’t reply to your tweets (in addition to ‘Reply Filters’ which block replies with probably dangerous or offensive language) 
• Circles, that are primarily non-public group chats through tweet
• Communities, which is Twitter’s model of teams
• The capability to take away your self from a tweet dialog
• Pinned replies to focus on particular responses
• Collaborative tweets
• Customized algorithm controls

The varied instruments and options might essentially change the tweet expertise over time, as customers go for extra non-public sharing, primarily segmenting what had been public dialogue within the app.

Which had at all times been Twitter’s driving ambition, to be the ‘digital city sq.’, the place everybody can have their say on something they like, at any time. However as social media utilization has advanced, extra folks have shifted away from public sharing in favor of smaller teams, with a view to keep away from the criticism, and reputational danger, that may be related to posting every little thing in public for all to see.

Which is why Twitter’s now attempting to lean into this, with its algorithm controls offering one other customization aspect that may assist customers outline their very own tweet expertise.

It’s not a giant change within the broader scheme, because it doesn’t add any direct performance, as such. Nevertheless it might make it a bit simpler to handle your individual Twitter expertise, aligning with this broader shift.