Working example – this week, Twitter seems to have launched a new in-stream enhance choice for tweets, which gives a fast and simple method to promote your tweet with out having to launch a full advert marketing campaign.

As you possibly can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the brand new enhance choice can be obtainable direct from a tweet. You’d merely faucet by means of, choose a finances, and you’ll be capable of enhance your tweet then and there.

Which appears to be new, but additionally appears acquainted.

It’s type of like Twitter’s Fast Promote choice, however an much more streamlined model, with new visuals and a brand new UI for enhancing a tweet direct from the small print display.

So it does seem to be a brand new addition – however once more, with nobody at Twitter to ask, it’s exhausting to substantiate element in regards to the choice.

However from what we will inform, this can be a new Twitter advert course of, which may present one other method to set an goal, a finances, and primary concentrating on parameters to succeed in a broader viewers within the app.

Which might be good, relying on efficiency, and there might be some tweets that you just simply wish to rapidly enhance and push out to extra folks, with out launching a full marketing campaign.

It is also a great way for Twitter to herald a couple of extra advert {dollars}, and it might be price experimenting with to see what outcome you get, primarily based on the simplified launch course of.

If it’s obtainable to you. We’d ask Twitter the place that is being made obtainable, however we will’t. So possibly you’ll see it within the app, possibly not.

Thus is the enigma of Twitter 2.0.