The fallout from TikTok’s failure to succeed in a brand new licensing settlement with Common Music continues, with Common now pushing to have all tracks on which its artists have even contributed pulled from the app.

As reported by BBC, after TikTok already muting all Common artists’ tracks within the wake of the licensing dispute, it might additionally now need to additionally take away a heap extra songs that embrace enter from Common-signed performers.   

As per BBC:

“Which means movies that includes songs by artists reminiscent of Harry Kinds and Adele, who’ve written with Common-signed artists, may quickly be muted. TikTok says as much as 30% of what it calls “well-liked songs” may very well be misplaced.”

But it surely would possibly really be even worse than that, with some trade insiders suggesting that this subsequent stage of the TikTok-Common dispute may see as much as 80% of all music within the shut down, because of various contributions and “cut up copyright” with Common artists.

Which might be a devastating blow for the app, particularly given its efforts to capitalize on its connection to the music trade.

Lately, TikTok has change into a key hyperlink between musicians and their followers, with as much as 75% of TikTok customers indicating that they now discover new artists by way of TikTok clips.

That, in flip, has made TikTok a vital consideration for document labels seeking to showcase their artists and tracks. The platform has already sparked new careers, rejuvenated older ones, and even now has some artists altering the names of their songs to raised align with in-app developments.

Late final 12 months, TikTok even went as far as to host its first-ever stay music pageant, solidifying its music trade presence. However now, with extra music being eliminated on account of its contractual points, that would see it lose floor to YouTube Shorts and Instagram as an alternative, the place individuals can interact with the newest music developments.

The core of the dispute appears to be a debate over which is extra invaluable, TikTok as a promotional platform, or Common, as a supplier of high music content material. With each side feeling that they’ve the higher hand in negotiations, that’s left every at a stalemate, which, you’ll assume (given the cash on the stay) will ultimately get resolved.

But it surely hasn’t but, and with Common upping the ante, that does appear to counsel that the 2 sides aren’t but near a brand new deal.

Although possibly that is one other nudge in that route, and possibly this can all be resolved by subsequent week, and it’ll be a non-issue in the long term. However it’s a concern, which may spotlight simply how reliant TikTok and Common are on one another for promotion and utilization.