Social Media

# TikTok Shares Suggestions for Valentine’s Day Campaigns

With the vacation interval now behind us (effectively, a few of us at the very least), it’s time to start out mapping out your strategy to 2025’s main occasions, with Valentine’s Day being one of many first large alternatives on the content material calendar.

And TikTok has wasted no time in sharing its Valentine’s Day planning information, with a spread of notes and tips about the right way to maximize your alternatives main into the occasion.

As per TikTok:

Valentine’s Day is an enormous deal on TikTok, with 77% of customers throughout the EU celebrating the event and 55% of customers saying Valentine’s Day is vital to them. Early momentum builds as early as December, which means your model ought to purpose to get a head-start in your Valentine’s Day campaigns to seize the hearts of TikTok who’re keen to buy.”

TikTok’s Valentine’s Day planning information is simply quick, at 9-pages, however it’s filled with information insights and notes. You’ll be able to obtain the information for your self right here (with e mail sign-up), however on this submit, we’ll check out a few of the key notes.

First off, TikTok supplies a timeline overview to your planning, displaying when TikTok customers start thinking about their Valentine’s Day purchases.

TikTok Valentine's Day

As you’ll be able to see, some individuals are fairly excited concerning the day of affection, with their plans starting to type 6 months out, although the bulk don’t begin planning until a month earlier than the day.

The information additionally highlights further Valentine’s Day planning tendencies, and hashtags that assist to drive engagement.

TikTok Valentine's Day

As per TikTok:

“In relation to Valentine’s Day buying, TikTok customers aren’t forgetting to deal with themselves, in addition to sharing the love with their mates are household. In reality, 17% of gifters purchase for each a associate and another person, whereas many flip Valentine’s Day right into a second of self-love, utilizing hashtags like #SelfCare and #TreatYourself to rejoice.” 

There are additionally notes on the expanded methods by which TikTok customers look to have interaction with the occasion, and completely different themed initiatives that resonate.

TikTok Valentine's Day

Lastly, TikTok consists of extra particular tips about Valentine’s Day marketing campaign planning, in addition to steering on the place to analysis your viewers, case research, and extra.

TikTok Valentine's Day

It’s a useful information, which features a heap of insights to help in your planning.

And when you’re most likely nonetheless coming to phrases with the truth that we’re now in 2025, when you do, it might be value looking, and contemplating your strategy to the primary large gross sales push of the yr.

You’ll be able to obtain TikTok’s Valentine’s Day advertising information (with e mail sign-up) right here.


Andrew Hutchinson
Content material and Social Media Supervisor

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