# TikTok Shares Insights Into Rising Model Tendencies and Approaches

Seeking to get forward of the wave for the subsequent huge tendencies?

This might assist. Immediately, TikTok has revealed its 2025 “What’s Subsequent” report, which gives an summary of key tendencies and development shifts within the app. And given TikTok’s broader cultural relevance, it’s probably a stable indicator of such shifts, which might make it a useful useful resource on your planning.

You may obtain TikTok’s full “What’s Subsequent” development report right here (with electronic mail sign-up), however on this submit, we’ll check out a few of the key notes.

This time round, the third time that TikTok has revealed its annual development report, TikTok’s development overview is break up into three sections: “Model Fusion”, “Id Osmosis”, and “Artistic Catalysts”.

As you possibly can see, TikTok has targeted on these core components of connection to spotlight the most recent tendencies which can be driving model relevance, and resonance, within the app.

The report explores every of those ideas intimately, and breaks down what they imply for advertising planning.

On this observe, TikTok means that manufacturers ought to companion with a wider pool of creators to increase their messaging, and improve belief within the app, versus specializing in a single key inventive companion.

Which most likely is sensible if you happen to’re partnering with smaller creators, although it does take extra administration, and also you’ll probably nonetheless get extra bang on your buck in partnering with huge identify creators if you happen to can.

However the information means that it is a viable pathway to boost model connection, which may very well be one other consideration on your model.

Every phase of the report has an in-depth breakdown like this, offering useful perception on your strategic planning.

TikTok has additionally supplied information on rising communities and dialogue matters within the app:

Whereas there are additionally case examine examples in each phase, serving to to current every observe in software.

Additionally, there’s a complete part on AI:

Which, given the rise of generative AI over the previous 12 months, ought to come as no shock, and it could assist to higher inform your individual AI strategy, based mostly on how others are utilizing these advancing applied sciences.

It’s a superb report, with a heap of useful pointers. And actually, even when TikTok does find yourself being faraway from the U.S., the development notes right here will nonetheless be related on different apps.

You may obtain TikTok’s 2025 “What’s Subsequent” report right here.