Whereas TikTok’s working to amplify the advantages that it’s supplied for U.S. companies, it’s additionally serving to manufacturers in different areas attain new audiences, and discover broader success by advertising and marketing within the app.

Within the beneath infographic, TikTok offers an summary of its evolution within the APAC area, and the varied initiatives it’s launched to attach manufacturers with clients within the app.

It’s an fascinating overview of TikTok’s broader progress traits, and its model and event-specific initiatives that resonated in 2023.

You’ll be able to learn extra about TikTok’s newest APAC model initiatives right here.