One of many key shifts on this respect has been the usage of sound, and the way TikTok customers are, as a rule, consuming content material with sound on, which, prior to now, was not the case.

Most video platforms have suggested that it’s best to create movies for ‘hold forth environments’, to be able to maximize viewership potential, however TikTok truly advises the alternative.

Which additionally extends to model use:

“TikTok is an leisure canvas the place sound is at all times on – it sparks pleasure, creativity, and collaboration for over one billion individuals. And the integral issue of sound creates a possibility to not solely join together with your neighborhood, however to be felt and remembered. The truth is, if a model’s TikTok video incorporates a music that’s in style on the platform, 68% of customers say they bear in mind the model higher, and 62% say they’re extra curious to be taught in regards to the model.”

So not solely does TikTok say that it’s best to create with sound in thoughts, however that it’s truly a vital engagement component – which is the main target of TikTok’s newest information for manufacturers, which highlights how numerous campaigns have utilized sound to maximise their promotional resonance.

TikTok’s 12-page ‘The Energy of Sound’ overview features a vary of brand name case research, highlighting how every has used audio features to spice up their messaging.

The information appears to be like at three totally different makes use of of sound:

• Creator-made anthems – How manufacturers can associate with rising creators on trending sounds, that are primarily customized constructed for the TikTok viewers
• ASMR – utilizing satisfying sounds and results to maximise engagement
• The New Narrators – Utilizing creators to inform share their tales, primarily using UGC in model campaigns

The case research spotlight how these totally different makes use of of audio will help to reinforce campaigns, and why manufacturers needs to be constructing with sound in thoughts as they map out their TikTok method.

It’s an attention-grabbing consideration, and as famous, a major shift for a lot of, on condition that ‘hold forth’ has lengthy been one of the best ways to maximise viewership and a spotlight. However TikTok is totally different, and as such, it’s value taking time to notice this alteration in person habits, and the way that will apply to your content material approaches within the app.

The information additionally consists of some tips on how you can embrace audio components in your clips.

It’s value a glance, and with many manufacturers now planning for the vacations, TikTok will little question be a key focus.

You’ll be able to obtain TikTok’s ‘The Energy of Sound’ information right here.