TikTok actually desires live-stream commerce to turn into a factor within the app, simply because it has within the Chinese language model, so it’s attempting to push dwell content material wherever it might, within the hopes of maximizing curiosity, and driving expanded engagement round in-the-moment broadcasts.

TikTok’s newest initiative on this entrance is a brand new “LIVE Fest” in-app occasion, which can showcase among the finest dwell creators that it has to supply.

Yeah, I don’t learn about that promo clip. However basically, TikTok’s LIVE Fest will spotlight among the prime live-stream expertise within the app, whereas additionally giving creators an opportunity to take part in dwell challenges and activations.

As per TikTok:

“LIVE Fest is a worldwide occasion throughout 50+ international locations and areas that can acknowledge and have fun prime creators. All through the occasion, creators have the chance to gather rewards for going LIVE, join with different creators, and share their creativity with a worldwide viewers. Over the approaching weeks, we’ll be sharing updates on @TikTokLIVE_US in regards to the occasion and how one can be a part of within the enjoyable.”

TikTok says that the occasion will start “later this month”. There’s no particular date, although in one other overview of the occasion, TikTok says that the “event interval” of LIVE Fest can be between December 1st and December sixteenth.

So, not this month.

I don’t know, appears a bit of bizarre.

Date specifics apart, the occasion will embody a spread of occasions that dwell creators will have the ability to participate in, for an opportunity to win unique prizes.

“The occasion can be open to all eligible creators and there are a lot of methods to take part in LIVE Fest. The simplest is by going LIVE throughout the marketing campaign interval. Different methods to level-up participation embody particular LIVE Fest challenges and group rankings. In the course of the occasion, creators can be ranked robotically primarily based on the factors they gather throughout LIVE Fest. The highest-ranked creators can be eligible to obtain rewards. Winners might also be invited to a VIP world creator award occasion early subsequent yr, obtain further Diamond rewards, and extra.”

So that is form of like an announcement of a pending announcement, as a result of there’s not quite a lot of precise element as but. However what’s occurring is, TikTok is operating an occasion for live-streamers, and you may win stuff, in all probability someday subsequent month.

In any occasion, the thought is that it will put extra deal with TikTok’s dwell creators, and spotlight the chances of streaming within the app. As famous, live-stream commerce has turn into a key earner for the Chinese language model of TikTok, known as “Douyin”, with billions of {dollars} now being spent through Douyin dwell broadcasts.

That gives extra alternative for creators to earn cash, and TikTok has been attempting to push the identical in Western markets, as a way to assist its prime expertise receives a commission, and thus, hold them lively within the app.

That’s labored to some extent. Some retailers are driving gross sales through TikTok dwell streams, whereas NPC streamers like Pinkydoll have clearly discovered a distinct segment. However in broad phrases, in-stream purchasing nonetheless isn’t standard on the app, nowhere close to as a lot as it’s in Asian markets. Which has left TikTok nonetheless working to discover a higher strategy to market its dwell commerce choices.

Showcasing its prime dwell expertise may very well be one strategy to enhance this, and you may count on to see a deal with partnerships and the potential of dwell commerce as a part of the occasion.

In the event you’re , you may observe @TikTokLIVE_US within the app for more information, or learn extra about LIVE Fest right here.