As you may see in this instance, quickly, you’ll be capable of choose a film or TV present to hyperlink to in your TikTok clips. That tag will then be displayed above the video caption, and will direct customers to a devoted web page within the app which is able to show fundamental information about that content material, sourced from IMDb, together with launch date, solid notes, and many others.

Viewers may also be capable of faucet by to the total IMDb web page in the event that they select, whereas they’ll moreover have the choice to avoid wasting that film or movie, basically bookmarking it for later. And as you may see within the second screenshot above, customers may also be capable of discover a itemizing of different TikTok clips which have linked to the identical present/film, so as to glean extra perception through TikTok clips.

It’s a great way for TikTok to lean into the recognition of trending TV reveals and movies within the app, and supply extra direct promotion of the supply materials – as a result of typically, individuals will publish a random clip from a present, and it may be tough to find out precisely what that snippet is from.

Certainly, TikTok says that movies utilizing the tags #FilmTok, #MovieTok, and #TVTok have a mixed 25 billion views within the app, and offering extra context for such can solely be helpful, each for customers and for the movie manufacturing teams.

Although I’m certain many would like that individuals didn’t publish clips from their content material in any respect – however then once more, if it helps promotion, and will get extra individuals conscious of their materials, there’s doubtless vital profit.

As such, this looks as if a superb, easy solution to facilitate extra connection between TikTok and TV/movie sources.

TikTok says that the characteristic will initially be rolled out to customers within the US and the UK, earlier than being expanded to extra areas.