As defined by TikTok:

“Direct Put up permits our group to submit video content material instantly from third-party platforms to TikTok, with picture content material coming quickly. Creators also can schedule long-form video content material utilizing Direct Put up by social media administration platforms.”

So quickly, you’ll see a broader vary of TikTok scheduling choices added to extra third-party social media administration apps, whereas a variety of video enhancing instruments may also now acquire TikTok as a direct sharing possibility, streamlining the posting and content material administration course of.

“To make use of Direct Put up, creators want to attach their TikTok account to the third-party platform. From there, companions are vetted by an audit course of earlier than granting them entry to Content material Posting API. As soon as these steps are taken, the third-party platform has permission to submit on their TikTok account every time the creators attempt to export media to TikTok.”

Preliminary launch companions embody Adobe (Premiere Professional and Categorical), CapCut, DaVinci Resolve, SocialPilot, and Twitch.

I imply, CapCut can be owned by TikTok’s mother or father firm ByteDance, in order that appears fairly logical. However the addition of Twitch’s Clip Editor is attention-grabbing, in that it’s going to higher allow sport streamers to cross-post their clips to TikTok, serving to to increase their viewers attain.

It’s a superb replace, which can significantly assist social media managers in each creation and posting, making it simpler to handle your TikTok content material inside your workflow.

Although there’s additionally one thing to be mentioned for posting extra lo-fi, much less polished content material to TikTok as nicely. lots of the posts that carry out greatest within the app are captured on a cellular machine, which can provide posts a extra real, human really feel, versus polished, professional-looking model promotions.

But, even so, extra inventive results will all the time stand out, so perhaps, utilizing a mix of each components, you’ll be capable to create simpler, resonant TikTok clips.

Both means, having the choice there’s a profit.

You may study extra about TikTok’s evolving posting choices through its API right here.