# TikTok Provides Extra Advert Placement Controls, New Information to Model Security Instruments

TikTok has introduced an growth of its model security and verification partnerships, whereas it’s additionally launched a brand new Model Security and Suitability Playbook, which gives extra perception into its suite of verification and security options to assist advertisers handle their TikTok adverts.

First off, TikTok’s including two choices to confirm your TikTok adverts efficiency, with Video Exclusion Listings and Profile Feed Exclusion Lists.

As defined by TikTok:

• “TikTok Video Exclusion Listing permits advertisers to exclude particular video IDs from showing subsequent to their adverts, providing close to real-time exclusions and extra granular management over advert adjacency and suitability.
• TikTok Profile Feed Exclusion Listing permits advertisers to exclude particular profile pages (by username) from serving adjoining to their Profile Feed adverts, serving to manufacturers keep alignment with their messaging and model id.”

So now you may implement extra particular controls over advert placements within the app, serving to to keep away from destructive affiliation. Although it’s fairly particular, and it’ll require a whole lot of monitoring to select every video and profile, although TikTok’s third-party verification and security companions can even have the ability to present their very own exclusion listings based mostly on this to assist restrict dangerous publicity.

TikTok’s new exclusion lists will probably be out there by way of Integral Advert Science (IAS), DoubleVerify (DV), and Zefr, who’re all companions in TikTok’s model suitability program.

Which can be the main focus of TikTok’s new Model Security and Suitability Playbook, a 43-page information to all of TikTok’s varied advert placement and measurement choices.

The playbook gives an entire overview of TikTok’s advert placement and verification instruments, and the way they match into the TikTok advert set-up course of.

There’s a full rundown of every factor, explaining how one can make the most of its varied controls, together with case research and set-by-step guides on how one can use every possibility.

It may very well be a precious overview to contemplate in your TikTok adverts course of, and with so many questions being raised in regards to the app general, it might assist to offer extra peace of thoughts for approving managers.

Some helpful additions both method, which can assist extra advertisers perceive the numerous placement management and verification choices they’ve at their disposal.

You possibly can obtain TikTok’s Model Security and Suitability Playbook right here.