And it’s signed up some big-name headliners for the live performance.

As per TikTok:

“In The Combine is a first-of-its-kind dwell world music occasion, bringing to life the music, tendencies and experiences that our group take pleasure in and create every single day. Headlining In The Combine are 4 of the most important genre-defining artists on TikTok and within the music world at present: Cardi B, Niall Horan, Anitta, and Charlie Puth. Performing within the spherical, followers will take pleasure in a really distinctive ‘up shut and private’ expertise.”

Along with the performances, TikTok says that “Within the Combine” will “deliver to life TikTok’s well-known For You feed, with a variety of actions impressed by our group’s favourite tendencies”.

So count on to see a number of acquainted faces of varied TikTok influencers additionally exhibiting up and inspiring participation.

It’s a sensible transfer for the app, which has develop into a important consideration for report labels as they work to find the subsequent massive hit. TikTok has already sparked new careers, rejuvenated older ones, and even has some artists altering the names of their songs to raised align with in-app tendencies.

Such is the affect of TikTok, which is why this dwell integration makes a number of sense, and it may very well be the primary of many concert events that come beneath the TikTok banner.

Which may additionally present manufacturers with new tie-in alternatives, aligned with the competition theme, or artists who’re performing. As a result of you understand that they’re going to get additional consideration within the app, which may very well be a cue for entrepreneurs to hyperlink into the chatter.

TikTok’ “In The Combine” occasion will happen at Sloan Park in Mesa, Arizona on December tenth, and shall be streamed globally through TikTok LIVE.

Additionally, TikTok customers will get choice for tickets:

“Pre-sale tickets will launch completely on TikTok. Followers who observe the headline artists on TikTok can obtain a particular code permitting them to buy tickets from Friday, October twenty seventh at 9AM PT till October 30 at 10:59PM PT. Tickets go on basic sale on Thursday, November 2nd at 9AM PT.”

It’s a sensible activation, which may very well be a giant hit for the app.

You possibly can study extra at TikTokInTheMix.com.