It’s been accessible on some profiles for just a few months, and we just lately reported that TikTok was gearing up for a wider launch of the choice. However in the present day, TikTok has formally introduced the launch of its broadcast messaging “Bulletin Boards” possibility for creators, offering one other method to interact along with your TikTok viewers.
As you may see in this instance, Bulletin Boards are a one-to-many messaging possibility, much like Instagram’s Broadcast Channels, offering an area for creators to share textual content, picture, and video updates briefly messages.
Profile guests can be a part of the Bulletin Board to get notified of updates from the profile, including one other means for the creator to maintain followers up to date on key information and information.
Bulletin Boards had been first noticed in testing again in June, whereas TikTok up to date its documentation about Bulletin Boards earlier within the month, indicating that it will be trying to make them extra broadly accessible.
And now they’re right here, although you’ll solely be capable of entry the choice in case you have greater than 50k followers.
So not precisely a broad-scale launch, however in the event you meet the necessities, it’s an alternative choice to think about.
Eligible customers can create a Bulletin Board from their Inbox choices. You can even add a board identify and outline.
You possibly can additionally select to show your Bulletin Board in your profile or not, so you may make it a extra unique providing in the event you select.
Customers will be capable of be a part of a creator’s Bulletin Board by tapping on the hyperlink on a creator’s profile.
As per TikTok:
“Merely go to that creator’s profile web page, and click on the bulletin board’s identify below the creator’s bio. After a follower chooses to hitch a creator’s bulletin board, they may obtain notifications of their inbox every time that creator posts, to which they’ll react with emojis, making it a easy, streamlined means for creators to speak at scale.”
It could possibly be a helpful means for creators to maintain their viewers up to date on key occasions and updates, whereas it additionally aligns with the rising use of DMs for connection, versus in-feed updates.
It additionally provides enhanced connectivity inside TikTok, enabling simple communication of key updates to your entire prime followers.
50k followers is loads, so entry might be restricted, however for individuals who can use it, it could possibly be a useful consideration.
TikTok says that Bulletin Boards are being rolled out to all creators aged 18 years and over who meet that 50k follower threshold.
Andrew Hutchinson
