TikTok’s seeking to improve buddy connection within the app via a new set of updates that may allow collaborative engagement, in addition to a brand new greeting card choice that you may ship by way of DMs.
First off, TikTok has a brand new “shared feed” choice, which is able to present a mixed stream of advisable content material, based mostly in your shared pursuits.
As defined by TikTok:
“Shared Feed will help two individuals keep related by surfacing new content material tailor-made to each of their tastes, from sports activities to vacation winter actions and even their favourite style creators. Every day, family and friends members will discover a curated number of 15 movies of their personal chat aligned with their pursuits.”
Sounds acquainted?
Yeah, it’s lots like Instagram’s “Mix” characteristic, which it launched again in April, with the intention of enhancing connection and engagement, and aligning with sharing traits.
As a result of as of late, most individuals share Reels with their buddies by way of DM, and the concept of those new feed choices is that this may present a extra communal, shared variation of the identical factor, enabling shared discovery via curiosity matching throughout the feed.
Although I’m undecided that individuals truly need that.
Actually, I’m fairly certain that curating content material in your buddies as you scroll via your personal feed is the primary attract of this method, however each IG and TikTok are each clearly attempting to lean into traits, by constructing this in as a perform inside every app.
Alongside the identical line, TikTok’s additionally rolling out “Shared Collections,” which is able to allow family and friends to avoid wasting posts to a collaborative set.
“Whether or not it is content material from their favourite creators, inspiration for a house design venture, or a brand new talent they’re studying collectively, Shared Assortment makes it simple for individuals to remain organized as they uncover and save on TikTok. As an illustration, if an individual discovers a festive gift-wrapping video and shares it with a buddy on TikTok, they will then save the video and create a Shared Assortment to entry this video at any time.”
So, Pinterest boards, however collaborative ones, with TikTok movies because the Pins.
Yeah, neither of those additions is massively authentic, however they do present extra choices to create shared experiences throughout the app.
I’m simply undecided that they honestly align with how individuals truly use the platform.
Lastly, TikTok’s additionally launching new greeting playing cards inside its messaging platform.
You’ll have the ability to choose a seasonal greeting card choice, then ship it to buddies within the app, with the playing cards opening to “a festive animation” of some sort.
So one other connection characteristic, which may add one other ingredient of curiosity for the vacations.
Andrew Hutchinson
