The brand new TikTok Advert Library, which is similar to Meta’s Advert Library in format, is presently solely accessible for European campaigns, however might be a beneficial useful resource for these seeking to analysis TikTok advert approaches.

As you possibly can see on this instance (with due to social media professional Matt Navarra for sharing), you enter in your goal nation, together with advert kind, date vary, and so forth., and TikTok will provide you with an summary of all of the adverts being run within the app inside your chosen parameters.

Faucet on any marketing campaign listed and it’ll provide you with a extra in-depth abstract of the specifics.

TikTok has really had a model of the identical accessible since 2021, inside its artistic analysis instruments, however this up to date format supplies some extra focusing on element, seemingly according to evolving EU advert insurance policies.

However you possibly can nonetheless discover high adverts from all areas by way of the unique TikTok Adverts overview, which you may also filter by business, area, goal, and efficiency.

So, mainly, it’s not completely new, however there may be extra particular information accessible on advert efficiency and who paid for the marketing campaign.

Provided that it might be tied to EU laws, I’m unsure that the identical will likely be made accessible for all areas, however for EU and worldwide manufacturers, it might be a beneficial insights instrument on your analysis.

You may entry the brand new EU TikTok Adverts Library right here.