Whereas TikTok continues to grapple with EU regulators over the technicalities of its new guidelines for digital platforms, it’s additionally implementing new processes and choices to align with the Digital Markets Acts (DMA) and be certain that TikTok stays out there to its 134 million European customers.

TikTok has already applied the capability for customers to modify off personalization within the app, and supplied expanded information management instruments, in adherence with the most recent EU modifications.  

And now, it’s additionally launching a brand new Information Portability API, which can present one other approach for customers to obtain and reuse their TikTok information as they see match.

As defined by TikTok:

“TikTok has now launched a brand new Information Portability API. It will permit registered builders to request consumer permission to switch a duplicate of their TikTok information. European Financial Space (EEA) customers will have the ability to authorize both a one-time or recurring switch, and can have the ability to choose particular classes of knowledge or their full archive, permitting for steady and real-time information portability.”

As you possibly can see within the picture above, the Information Portability API will facilitate entry to a variety of knowledge components, offering expanded choices for utilization.

Along with this, TikTok says that it’s additionally improved the pace and performance of its Obtain Your Information device, which allows each particular person and enterprise accounts to export and obtain their account data.

Information portability is a key requirement of the DMA which outlines expanded privateness and information management obligations for what EU officers designate as “gatekeeper” platforms, or platforms that maintain a degree of management over the expanded digital market.

Which TikTok has argued that it doesn’t really qualify for, at the very least not in the identical approach that Google or Meta dominate their respective sectors.

But, at this stage, TikTok’s attraction towards its designation is but to be heard, so it has to organize for the DMA all the identical, and be certain that it’s adhering to the most recent rules.

To be clear, there are two separate components throughout the newest EU regulatory modifications.

• The Digital Markets Act (DMA) relates, as famous, to gatekeeper platforms, and goals to make sure that European companies which depend on these platforms have extra safety and assurance, and are working on “a degree enjoying area”.
• The Digital Providers Act (DSA), in the meantime, is primarily centered on defending people and companies that use digital platforms, and facilitating extra information management choices for all customers.

TikTok has already come below DSA scrutiny, with EU officers launching a proper investigation into whether or not the app has breached the foundations regarding the safety of minors and advert transparency. It’s clearly hoping to keep away from related on the DMA entrance, because it continues to push again towards the gatekeeper designation.

It’s really, for higher or worse, a fairly good case examine of the confusion brought on by the varied EU regulatory modifications, with totally different components regarding totally different features, and most of it primarily based on consumer experiences and accusations.

In different phrases, it’s slightly messy, however ideally, after an preliminary teething interval, all the platforms will have the ability to be certain that they’re in alignment with the brand new rules, and stay out there to EU customers.