TikTok has revealed a brand new content material planning information for 2024, which incorporates all the important thing dates to concentrate on, together with numerous pointers and notes, to help in your marketing campaign technique.

The information takes a unique method to the standard content material calendar templates, with extra concentrate on how you can profit from particular occasions.

As defined by TikTok:

“We need to provide the most related instruments and easy-to-implement recommendation so as to select which key moments to prioritize on your advertising and marketing technique in 2024. That is why we have determined to not solely make a bespoke calendar for every main area throughout North America, Europe and the Center East, however we have additionally added some prime ideas for making probably the most out of TikTok 12 months spherical.”

As such, the information consists of each key dates and extra tips on how you can use TikTok’s numerous advert instruments and features.

As you may see, every date interval has an outline of key occasions, together with pointers on the finish as to how you can use numerous TikTok advertising and marketing parts.

There’s additionally a marketing campaign planner template on the finish, all with hyperlinks to related instruments to assist maximize your efforts.

So it’s a bit totally different to the common calendar listings, however it may assist to spotlight extra particular instruments and processes that will help you get your campaigns on monitor.

It’s a useful overview both method.

You may obtain TikTok’s 2024 advertising and marketing calendar right here (with e mail sign-up).