Quickly, that could possibly be an choice, with the previously short-form video app experimenting with a brand new 15-minute add choice, extending on the present 10-minute video restrict.

As you’ll be able to see on this notification, posted by social media skilled Matt Navarra, some customers are actually being knowledgeable that they will add 15-minute clips.

Which is a major growth, and represents one other threshold in TikTok’s ongoing growth.

TikTok’s unique time restrict per clip was 15 seconds, earlier than it prolonged that to 60 seconds, protecting a wider vary of makes use of. It then revised it once more to 3 minutes, then 5 minutes, earlier than going to 10 minutes in 2022, which disappeared from the app as a direct choice earlier this yr, however continues to be out there when importing a clip (versus recording).

And shortly, that’ll seemingly rise to fifteen minutes per clip, although a query stays as as to if customers really wish to watch longer movies in-stream.

I imply, the logic from TikTok’s perspective is evident, with longer movies rising time spent in-app, and offering extra potential for mid-roll advertisements, and so on.

Possibly it really works, and it’s also value noting that Douyin, the Chinese language model of the app, expanded its add restrict to half-hour per clip final yr.

You’d assume, then, that Douyin has seen good response, therefore the growth on TikTok. And with that being the case, we may be seeing 30-minute TikTok uploads someday within the close to future.

We’ve requested TikTok for more information on this check, and whether or not it’s being rolled out to all customers. We’ll replace this submit if/once we hear again.