# TikTok Highlights Parenting Content material in New ‘Dad and mom of TikTok’ Marketing campaign

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TikTok Highlights Parenting Content material in New ‘Dad and mom of TikTok’ Marketing campaign

Whereas TikTok is essentially dominated by youthful customers, many older teams at the moment are energetic within the app, whereas mother and father, each young and old, additionally use TikTok to attach with relatable content material and communities, with a view to share their experiences and challenges.

With this in thoughts, TikTok has introduced a brand new “Dad and mom of TikTok” marketing campaign, which it says will goal to “have a good time, help and highlight this inspiring and genuine group”.

As per TikTok:

“From October via to January, we can be working with a cohort of parenting creators, internet hosting group workshops and producing a TikTok information for any mother and father new to the platform and eager to find the TikTok group and study extra about on-line security. So whether or not you’re a father or mother of a young person, about to start your journey to changing into a father or mother, or are merely searching for 5 minutes of escapism, it’s time to embrace TikTok.”

TikTok will host a spread of parent-related content material as a part of the activation, which can be accessible through a brand new #ParentsofTikTok hub within the app.

“This hub would be the go-to vacation spot for any father or mother or major caregiver seeking to discover their fellow group.”

As TikTok notes, it’s additionally creating a brand new information for folks, to assist them perceive tips on how to use the app, and the way to make sure that their children stay secure after they use it as properly.

TikTok already has numerous assets obtainable on this, together with its Guardian’s Information which outlines its numerous instruments and choices to guard youthful customers.

It’s an fascinating component of focus for the app, although clearly, parent-related content material is standard with TikTok customers. The hashtag #ParentsofTikTok has already pushed over 44 billion contentviews, whereas others together with #Dad and mom (71.6b), #NewBorn (43.4b), #FirstTimeMom (15.7b), and #BabyTips (1.5b) are additionally seeing excessive engagement.

And as extra TikTok customers age up, it’s more likely to grow to be an excellent greater component of focus, so it’s a very good initiative to assist hyperlink into that rising content material stream and utilization.

TikTok’s new “Dad and mom of TikTok” hub is now stay at this hyperlink.

By
Andrew Hutchinson
Content material and Social Media Supervisor

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