TikTok’s newest experiment on this entrance is a YouTube-style horizontal full-screen show possibility, offering an entire new strategy to view TikTok clips.

Right here’s what that video appears like while you tilt your display:

As you possibly can see, some customers at the moment are seeing a brand new ‘Full Display screen’ button displayed on display in some clips, which prompts them to show their gadget to the facet to see the full-width show.

Which might present an entire new set of issues for creators, and while you mix this with 10 minute uploads, there’s a heap of how during which this could possibly be used inside your TikTok content material technique to spice up engagement and curiosity.

And as famous, it’s additionally one other component in TikTok’s push to struggle again in opposition to the continued replication of its key components.

This 12 months, because it’s continued so as to add extra customers, TikTok has additionally examined:

• Nonetheless picture carousel posts, just like Instagram’s important feed publish instruments
• Longer video uploads, bringing it extra into line with YouTube’s posting choices
• ‘TikTok Now’, which replicates the BeReal fashion strategy to posting

Okay, so possibly BeReal doesn’t deserve the replication, because it hasn’t copied anybody else but. However it’s clear that TikTok’s trying to diversify its providing, because it seeks to maximise its alternatives – which additionally implies that it’s going to affix the platform replication push, in an effort to maintain its customers from drifting off to different apps as a substitute.

Which, prefer it or not, does work. Many Instagram customers have merely not downloaded TikTok due to the provision of Reels, whereas the view counts on TikTok compilation movies on YouTube would counsel that many individuals are watching that content material there as a substitute, retaining them away from the short-form video app.

Each Meta and Google have additionally continued to report the rising recognition of Reels and Shorts respectively, which additional underlines the truth that replication, whereas it might appear slightly underhanded, is an efficient product growth tactic.

And now, TikTok’s doing the identical – and once more, this new show format might open up a heap extra content material choices for these contemplating methods to deal with the app in 2023.

TikTok has confirmed to TechCrunch that the brand new horizontal show format is now in testing with chosen customers globally.