As defined by TikTok:

“TikTok has rapidly grow to be a go-to vacation spot for gaming, with over 3 trillion video views for gaming content material globally in 2022. From gameplay and tutorials to cosplay and memes, TikTok is the place gaming tradition and leisure collide, permitting our international neighborhood of players to attach with one another in enjoyable, genuine, and inventive methods.”

Gaming is arguably probably the most influential ingredient of recent on-line tradition, and, as such, it is smart that it’s an enormous a part of TikTok as properly, facilitating a variety of developments and content material shifts that align with the presentation format of the app.

Which may additionally make it a helpful vacation spot for gaming corporations, and people trying to attain gaming customers. 3 trillion views is loads, and that curiosity may spell massive alternatives for these which might be in a position to hyperlink into the gaming dialogue within the app.

All through June, TikTok will collaborate with a variety of gaming companions to cowl key gaming occasions, together with Summer time Video games Fest, the upcoming Xbox showcase occasion, and extra.

TikTok can be launching a ‘30 Days of #GamingonTikTok’ occasion:

“From June 1 to 30, we have lined up a month stuffed with devoted programming to carry our neighborhood nearer to the motion and amplify all of the issues that make #GamingonTikTok so particular, together with LIVE showcases from the trade’s high occasions, new CapCut gaming templates, and extra.”

The #GamingonTikTok hashtag will join all of those discussions, as TikTok seems to be to have a good time and spotlight key creators and occasions throughout the neighborhood.

It could possibly be a superb alternative to faucet into the broader gaming dialogue within the app, and study who the most important influencers are throughout the respective gaming communities, which may then assist information your focus in concentrating on related companions for future campaigns.

And in case you have a gaming-specific angle to your services or products, now often is the time to launch your TikTok push.

You’ll be able to learn extra about TikTok’s 30 Days of #GamingonTikTok’ occasion right here.