As Threads continues to achieve momentum, particularly amongst journalists, a subsequent key step would be the improvement of an API, which is able to then allow direct publishing to Threads, in addition to scheduling, third-party analytics, and extra.

And the Threads crew is engaged on this, with Instagram chief Adam Mosseri lately noting that they’re constructing a write API to start with.

A write API would allow third-party publishing to Threads, which might be a giant assist for social media managers trying to handle one more platform inside their remit. However it wouldn’t facilitate analytics and different sorts of perception choices as but.

The Threads write API is already in dwell testing, so it’s near launch, with the Threads crew now trying to increase testing to companion and unbiased builders for additional examination.

Threads will even look to ultimately combine the ActivityPub API as properly, facilitating extra open connectivity, nevertheless it’s not growing that choice at this stage.

Threads has had a giant 12 months, racing to 100 million sign-ups in file time, then reaching 100 million month-to-month lively customers months after launch. Although a lot of that success has come on the again of its connection to Instagram, and the large amplification that Meta can present via cross-promotion of Threads to Fb and IG.

With out that, it’s not clear that Threads can be so successful, whereas the divisive selections undertaken by Elon Musk on the platform previously often called Twitter have additionally performed an element in Threads’ rising reputation.

However is it an excellent, sustainable platform in the long run?

The Threads crew has already proven that it’s trying to take a unique method to app improvement, eschewing the standard pathway of amplifying essentially the most participating posts based mostly on uncooked metrics, and never including Trending Subjects, and even hashtags as we all know them.

Meta believes that it has a greater pathway to develop the subsequent billion-user app, nevertheless it’ll be fascinating to see whether or not Threads can preserve its momentum in 2024 and past.

However both method, at 100 million or extra customers, it’s seemingly a consideration for companies already, and an API can be a giant assistance on this entrance.