The brand new icon is now showing in varied locations within the app. On desktop, for instance, the Twitter chook icon within the prime left is now the brand new X.

The sign-up display has now additionally been modified to the X emblem, although nonetheless with Twitter colours.

These are set to alter too, with Musk trying to make black to focal scheme, but it surely appears prefer it would possibly take some time for the entire tweet and chook references to be faraway from the app.

Which begs the query: Why rush forward with a half-baked re-brand on a Sunday, when it’s clearly not prepared for a full launch?

Some have famous that that is simply the way in which that Elon Musk works, pushing his groups in direction of difficult-to-meet objectives, in an effort to make issues occur sooner, even when the tip end result isn’t excellent. Which might be extra of a priority while you’re coping with rockets and self-driving vehicles, however in Twitter’s case, it’s led to extra half-finished concepts and ideas rolling out, which usually work properly sufficient, typically, however aren’t very polished, or totally purposeful.

The counter to that will be that earlier Twitter administration performed issues too secure, which noticed updates held again for months, even years, as they examined and regarded every side. Twitter, or X, is definitely now delivery issues sooner, but it surely’s truly not delivery any new concepts, as such, with the entire ideas and updates that Elon has overseen on the app to date being beforehand experimental Twitter ideas, that Dorsey and Co. had opted to not launch of their present state.

Elon has had no such qualms, and has pushed out a spread of updates, together with creator subscriptions, long-form articles, key phrase concentrating on for adverts, and varied different tweaks, all of which have been into account earlier than he arrived.  Many of the precise new parts, like job listings and video calls, are simply now being launched, so actually, we’re solely simply starting to see the true X improvements, which might make this time to replace the identify.

However once more, just like the re-brand, most of those new parts really feel rushed, and perhaps that is simply how it’s when working underneath Elon, and these kind of slowly evolving updates are what you may count on.

Tesla definitely ships lots of software program updates, steadily updating parts as they’ll. Possibly now’s the time to formally cross Twitter over to mark that shift.  

One other principle is that this can be a transfer to separate earlier Twitter from its new course of, which, in authorized phrases, might have implications for payouts, company filings, and many others. The authorized technicalities are advanced, but it surely may very well be that by altering Twitter to a brand new entity, Elon and Co. would possibly then be capable to legally separate the 2 eras of the corporate, which may very well be useful in some contexts.

Possibly, by changing into X, and making Twitter non-existent, that helps to pressure a renegotiation of sure contracts, and perhaps that may very well be the precise motivation for the speedy re-brand, associated to some pending timeline on a authorized entrance.

We don’t know, in fact. All we all know is that Elon determined over the weekend that the time had come to make his long-held X imaginative and prescient a factor, and it does appear that, steadily, we’re going to see the chook emblem disappear, as the brand new X branding turns into the default in all facets.

It’ll take time, however basically, Twitter isn’t any extra, and shortly, your app icon will grow to be an X, you’ll go to X.com to log in (which you are able to do already) and every little thing will shift into a really Elon-centric period for the app previously often called Twitter.

There’s seemingly no definitive timeline, however count on to see the transformational occurring over the approaching weeks.