Glad you requested. As Elon Musk appears to be like to reform the app, and have us all sending x’s (as a substitute of tweets), he’s already commissioned a redesign of Twitter HQ in San Francisco, which is now dominated by the corporate’s new black shade scheme, with pirate treasure-like X’s everywhere in the partitions  (regardless of the brand new ‘X’ brand apparently being an ‘interim branding measure’), whereas he’s additionally now taken again the @X deal with, which, until yesterday, was held by a person.

Elon most likely purchased it from that person, proper?

Nope, the X crew simply took it. Apparently, the person had sought to promote it, for 1,000,000 {dollars}, then the X crew took it again, as promoting account handles is in violation of Twitter/X guidelines.

So now, @X is the brand new house of Twitter, whereas it’s additionally converted numerous official handles to X-related names.

Sure, ‘Get higher at X. Get higher at enterprise’. Actually has no ring to it by any means.

So if you happen to thought that perhaps the Twitter model would in some way stay on, and that you simply’d simply maintain referring to tweets and retweets, and many others., perhaps not, as Elon does certainly look like pushing forward with a full transformation, which is able to finally eradicate the Twitter title from existence.

Elon has additionally, reportedly, now been given permission to exchange the well-known Twitter signal on the workplace, after a disagreement over permits halted its removing earlier this week, whereas the corporate’s additionally now debating product naming methodology and course of, in step with the brand new identification.

So sure, quickly Twitter will absolutely transition to Elon’s long-held X dream, which may have a big effect on the social media panorama, and will change extra than simply the aesthetic identification of the app.

With the shift to X, the app additionally takes on extra of Elon’s identification, in alignment together with his political and ideological perspective. On the similar time, Musk additionally continues to weigh in on world occasions through his tweets (or x’s). Simply this week, the X proprietor has pushed COVID conspiracy theories, amplified misogynistic content material from Andrew Tate, criticized perceived authorities censorship, and extra.

On the similar time, he’s additionally making an attempt to win again extra advertisers, by re-sharing their advertisements to his 150 million followers, whereas X can also be threatening to take away its new gold checkmarks from manufacturers that don’t sustain their common advert spend.

It’s an uncommon pitch, which is extra of what X is about, implementing selective guidelines round ‘free speech’ and utilization, whereas additionally seeking to maintain manufacturers spending within the app, regardless of considerations across the former.

It appears unlikely that the X re-brand goes to shift notion on this respect, and if something, it might make issues worse, with the brand new model of the app seemingly set to undertake an much more unapologetic method to implementing Musk’s imaginative and prescient.

Which is absolutely what that is. X is Elon Musk’s model of ‘free speech’ and fairness, it mirrors his perspective and beliefs, be it inconsistent, reactive, outright unsuitable, and many others.

The brand new X app embodies all of this, which might be the immediate that pushes extra of those that don’t agree away from the app.