Glad you requested. As Elon Musk appears to be like to reform the app, and have us all sending x’s (as an alternative of tweets), he’s already commissioned a redesign of Twitter HQ in San Francisco, which is now dominated by the corporate’s new black shade scheme, with pirate treasure-like X’s everywhere in the partitions  (regardless of the brand new ‘X’ brand apparently being an ‘interim branding measure’), whereas he’s additionally now taken again the @X deal with, which, until yesterday, was held by a consumer.

Elon in all probability purchased it from that consumer, proper?

Nope, the X workforce simply took it. Apparently, the consumer had sought to promote it, for one million {dollars}, then the X workforce took it again, as promoting account handles is in violation of Twitter/X guidelines.

So now, @X is the brand new dwelling of Twitter, whereas it’s additionally converted varied official handles to X-related names.

Sure, ‘Get higher at X. Get higher at enterprise’. Definitely has no ring to it in any respect.

So should you thought that perhaps the Twitter model would in some way stay on, and that you simply’d simply hold referring to tweets and retweets, and so forth., perhaps not, as Elon does certainly look like pushing forward with a full transformation, which can ultimately eradicate the Twitter title from existence.

Elon has additionally, reportedly, now been given permission to exchange the well-known Twitter signal on the workplace, after a disagreement over permits halted its removing earlier this week, whereas the corporate’s additionally now debating product naming methodology and course of, consistent with the brand new id.

So sure, quickly Twitter will absolutely transition to Elon’s long-held X dream, which could have a huge impact on the social media panorama, and will change extra than simply the aesthetic id of the app.

With the shift to X, the app additionally takes on extra of Elon’s id, in alignment along with his political and ideological perspective. On the identical time, Musk additionally continues to weigh in on world occasions by way of his tweets (or x’s). Simply this week, the X proprietor has pushed COVID conspiracy theories, amplified misogynistic content material from Andrew Tate, criticized perceived authorities censorship, and extra.

On the identical time, he’s additionally making an attempt to win again extra advertisers, by re-sharing their advertisements to his 150 million followers, whereas X can be threatening to take away its new gold checkmarks from manufacturers that don’t sustain their common advert spend.

It’s an uncommon pitch, which is extra of what X is about, imposing selective guidelines round ‘free speech’ and utilization, whereas additionally seeking to hold manufacturers spending within the app, regardless of issues across the former.

It appears unlikely that the X re-brand goes to shift notion on this respect, and if something, it may make issues worse, with the brand new model of the app seemingly set to undertake an much more unapologetic method to imposing Musk’s imaginative and prescient.

Which is admittedly what that is. X is Elon Musk’s model of ‘free speech’ and fairness, it mirrors his perspective and beliefs, be it inconsistent, reactive, outright unsuitable, and so forth.

The brand new X app embodies all of this, which could be the immediate that pushes extra of those that don’t agree away from the app.