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# Snapchat Shares New Insights into The way it Can Drive Stronger Connections for Manufacturers [Infographic]

Snapchat Shares New Insights into The way it Can Drive Stronger Connections for Manufacturers [Infographic] “

Snapchat has shared some new insights into the facility of its app for driving extra intimate connections, and the worth that may maintain for advertisers – in variance to different social apps which focus as a substitute on an ‘limitless scroll of UGC’.

In keeping with a brand new report by Neuro-Perception, commissioned by Snap, Snapchatters discover themselves feeling happier after utilizing the app, versus others:

As per Snapchat:

“On common, Snapchat scored 14 factors larger than the opposite social platforms, together with Instagram, TikTok and Fb on the premise of implicit or unconscious associations with the phrase “comfortable.”

Which is the important thing emphasis of this new report:

We’re going to name it as we see it: persons are simply plain happier once they’re utilizing Snapchat. It is easy to enroll and begin watching hours and hours of consumer generated content material (UGC) on different social media apps with out figuring out anybody beforehand. All it takes is a username and voila, you may immediately begin partaking with content material. On the flip aspect, Snapchat depends on a detailed circle of pals to ship a very satisfying expertise.”

Snap says that this results in stronger, extra significant connections – which additionally extends to advertisements and brand-building efforts.

“In terms of Snapchat advertisements, Snapchatters discover them to be extra personally related. And when Snapchatters discover content material extra related, they have interaction extra. In truth, we discovered that Snapchat noticed Neuro engagement scores that had been 62% larger than Fb and 32% larger than TikTok.

That could possibly be a legitimate notice in your advert planning, particularly as we head into the second half of the yr, and also you map out your vacation advertising method.

Snap has additionally shared some fast snapshots from the report to offer extra context across the worth of happiness within the app.

You may learn Snap’s full report right here.

Snapchat happiness report

Andrew Hutchinson
Content material and Social Media Supervisor


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