Whereas Snapchat continues to develop, with the corporate not too long ago reporting that it’s now as much as 800 million month-to-month actives, its subsequent problem lies in maximizing that attain, particularly in areas exterior the U.S., the place the platform generates so much much less income per consumer.

Might Saudi Arabia provide massive alternatives on this entrance?

As we speak, Snap has printed a new report which explores the chance for retail entrepreneurs within the Gulf state, amid speedy technological change within the area.

As per Snap:

“The innovation surge in Saudi Arabia presents huge alternatives for retailers, but many lag in embracing change. As shoppers quickly undertake tech-driven procuring experiences, many retailers aren’t transferring as quick.”

In a new whitepaper, created together with Kearney, Snap offers perception into the rising alternative within the area, and the place Snapchat suits in as a discovery and eCommerce supply.

The report first seems to be at how social media customers in Saudi Arabia uncover new merchandise, with social media/model pages being the second commonest supply of information after search.

Which is just about what most would count on, but it surely does current an even bigger alternative for manufacturers to attach through social and messaging apps, which the report suggests they don’t seem to be capitalizing on as but.

The report additionally seems to be on the high social platforms within the area, and the way they’re used:

Whereas additionally offering a broad overview of key motion factors in response to the information:

It’s an fascinating overview of the present Saudi Arabian market, in addition to the place Snap suits in, primarily based on utilization and engagement.

And it might nicely provide new pathways to assist drive extra alternatives for the app, which, as famous, Snap actually wants because it struggles to maximise its potential.

You possibly can obtain the complete “Retail Innovation vs. Buyer Expectation: Who’s falling behind?” report right here.