TikTok ran its first EU Advert Awards final yr, offering recognition to a number of the greatest entrepreneurs within the app. And with TikTok changing into an even bigger cultural driver in all features, it’s additionally fascinating to see how manufacturers are adapting to the medium, and that are creating really stand-out campaigns that resonate with TikTok customers.

As defined by TikTok:

“On TikTok, 64% of individuals need manufacturers to push inventive boundaries, and the awards shine a light-weight on the businesses and types that greatest characterize TikTok’s mission to encourage creativity and produce the TikTok group entertaining content material that drives affect.”

The 2023 model of the awards will have fun the Biggest Inventive, the Biggest Efficiency, and for the primary time, TikTok’s additionally added a brand new award to acknowledge small enterprise advertising within the app:

“Biggest Small Enterprise celebrates the TikTok Adverts Supervisor consultants. This contains small companies with lower than 50 workers that leveraged TikTok advertisements to realize their marketing campaign objectives and drive real-world outcomes for his or her model by pushing the boundaries of creativity with TikTok advertisements that uniquely showcase their enterprise and really feel really native to the platform, show spectacular outcomes and use TikTok to realize wider enterprise goals.”

Regional awards will likely be introduced through native ceremonies throughout Europe, which is able to determine the highest performers every market, earlier than a Grand Prix occasion to reward the final word winners, to be held in late November.  

“The Biggest TikTok is awarded to the perfect general marketing campaign: the marketing campaign that pushed the boundaries of creativity with advertisements that felt really native to the platform, smashed its lower-funnel goals and proved marketing campaign effectiveness. We’re on the lookout for the marketing campaign that basically tapped into TikTok’s group, creativity and traits to encourage pleasure and create a cultural second.”

Winners will get a trophy, advert credit, promotion through TikTok PR, a digital badge to show on social or in consumer decks, and an invite to the related awards occasions.

It might be a great way to focus on your TikTok advertisements experience and get extra recognition for your corporation.

EU entrepreneurs can contact TikTok for extra info on the way to enter.