Final week, some Twitter customers within the US began to see a brand new choice to add a voice be aware to their DMs.

Which Twitter first started testing in 2020, then launched to customers in India, Brazil and Japan in 2021. And now, extra areas are getting entry, offering one other connective consideration within the app.

So it’s sort of new, however probably not. Which is just about par for the course with all the Twitter 2.0 releases up to now.

Certainly, within the first six months of Elon Musk’s possession of the app, Twitter has ramped up its roll-out schedule, and offered customers with a spread of latest functionalities and choices – however the overwhelming majority of them had been really in testing lengthy earlier than Musk took the helm of the app.

For instance:

• Neighborhood Notes, which has turn into Elon’s key weapon in preventing misinformation, has been in improvement since 2021, underneath its earlier title ‘Birdwatch’
• Creator subscriptions is a reformation of ‘Tremendous Follows’ which Twitter initially launched in 2021
• Lengthy-form tweets is a reformation of ‘Notes’, Twitter’s in-app running a blog choice that it first started testing in February 2022
• Twitter’s engaged on encrypted DMs, which Twitter started work on in 2018
• Elon made an enormous deal concerning the introduction of advertisements linked to key phrases, which Twitter first launched in 2013 (earlier than depreciating it as a result of it wasn’t efficient)
• Twitter view counts, which are actually displayed on tweets, have been out there within the tweet particulars view since 2015
• The brand new Twitter Blue textual content formatting options have really been doable in tweets since without end, as Twitter helps Unicode performance

So whereas Twitter is launching numerous seemingly new issues, there’s really not a lot that wasn’t already in improvement earlier than Musk took over on the app.

In truth, the one different modifications, apart from the chaotic updates to verification, are minor UI tweaks, whereas Musk’s varied claims round policing parts like baby exploitation and spam are questionable, primarily based on knowledgeable evaluation.  

However nonetheless, Twitter is placing extra choices on the market, and that may very well be sufficient to make folks suppose that Twitter’s doing extra work now than it was when it had many 1000’s extra workers.

It’s not, probably not, however perhaps, notion will assist enhance Twitter’s standing in some respects.