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Trying to get extra out of your TikTok advertising and marketing efforts?

Posting frequency is a key consideration inside this, and guaranteeing that you simply preserve an lively profile, which is able to preserve customers coming again, and maximize your alternatives for attain.

However what’s the optimum posting frequency on TikTok?

The staff at Buffer just lately sought to seek out out, by analyzing over 11 million TikTok uploads, from over 150k accounts, to get a greater understanding of the function that frequency performs in general TikTok efficiency.

And it’s important.

In accordance with Buffer’s information, posting extra typically results in extra views per put up, with TikTok’s algorithm seemingly rewarding constant exercise.

And your common view counts will preserve rising the extra you put up.

TikTok posting frequency report

As you’ll be able to see on this chart, the information reveals that posting 2 to five instances per week provides you with a 17% increase in views per put up, on common, however posting greater than 11 instances per week will double that common charge of efficiency.

Why?

Buffer’s competition right here is that the common views are somewhat deceptive on this respect, as a result of what really occurs if you put up extra typically is that you simply improve your possibilities of getting massive attain with a single put up. So whereas most posts, general, will see comparatively small view counts, the extra you put up, the upper the chance that one will likely be a success, which is able to then drag up your common.

But, even accounting for this consideration, the information nonetheless reveals that posting extra typically will, usually, result in higher outcomes general.

As Buffer notes:

“Posting extra ceaselessly doesn’t essentially elevate the ground, however it does elevate the ceiling.”

So whereas it doesn’t imply that each single replace goes to see large attain will increase because of posting frequency, the information does counsel that posting extra typically will ultimately ship higher attain outcomes, whereas additionally serving to you construct an viewers, set up your model, and so forth.

So, time to get cracking. Eleven TikToks per week is doable, proper? I imply you might have all of these AI mills and image-to-text, and text-to-video instruments at your disposal. You possibly can simply pump out 40+ TikTok a month.

Proper?

Look, it is probably not practical to plan for such a excessive quantity of TikTok clips, however the information means that posting extra content material, and attempting extra issues out, will result in higher efficiency.

I assume, alternatively, you may argue that through the use of TikTok Traits, and tapping into already viral codecs, or creating your individual authentic takes based mostly on what’s working, you then’d be simply as profitable with fewer clips. However once more, the information reveals that posting extra will result in higher efficiency over time.

You possibly can take a look at Buffer’s full report right here.