Okay, first, some extent of clarification: There are not any common finest occasions to publish on social media for each single model and each enterprise.

Every model’s viewers is totally different, their behaviors and pursuits should not the identical, and as such, there’s no one-size-fits-all, prescriptive strategy that’ll be sure that you get the most effective outcomes each time that you simply publish.

That mentioned, “finest occasions to publish” guides may be useful, in each highlighting broader developments in engagement, and prompting you to consider if you may need to begin your experiments, to be able to discover your supreme posting cadence.

You may be posting at 4pm, when 7am could be higher, and studies like this may get you interested by why that may be, what your viewers is searching for, and the way your strategy could possibly be reduce to suit.

So, sure, I do know, earlier than you reply and remark, that these studies should not 100% right. I do know, and Sprout Social is aware of too, however there are nonetheless advantages to this information, which might assist in your planning.

Sprout’s newest finest occasions to publish overview seems to be on the occasions the place every social app is seeing essentially the most engagement, primarily based on total developments.

Right here’s a take a look at the newest information, because it pertains to the highest social apps, beginning with Fb.

Based on Sprout’s information, the most effective occasions to publish on Fb are weekdays between 9am and noon, whereas Sundays are the worst days to publish.

As you’ll be able to see within the above chart, weekday mornings see extra exercise, with the 5pm to 6pm interval, when persons are making their method house, seeing one other surge.

That’s just about the identical as what Sprout Social discovered final yr for FB, and whereas it might appear counterintuitive to be posting early within the workday, that, seemingly, is when extra persons are logging on and interacting.

Additionally value noting Sprout’s particular description of its methodology right here:

“We labored carefully with Sprout’s Information Science group to evaluation findings and developments in social media utilization over the previous yr from Sprout Social’s greater than 34,000 clients and perceive when their content material was most and least steadily engaged with, damaged out by platform and trade.”

So it’s primarily based on engagement with posts that got here by way of Sprout Social, not on posting occasions.

On Instagram, Sprout says that weekdays between 9am and 2pm are finest, with much less engagement on Friday and weekends.

For LinkedIn, in the meantime, firm pages see essentially the most engagement on Tuesdays and Wednesdays between 10am and 12pm.

Pinterest can also be included, with the most effective time to Pin being Tuesdays to Fridays at 1am.

Sure, 1am. Why so early?

Based on Sprout:

“It might be a mix of when customers are struck with inspiration and the Pinterest algorithm that impacts engagement occasions.”

In different phrases, it’s probably not clear, however extra engagement seems to be taking place within the early hours within the app.

Posting on TikTok works finest within the afternoon, from 2pm to 6pm on weekdays.

As you’ll be able to see, there are additionally robust engagement developments between 9am and 11am on Wednesday and Thursday, with different days seeing much less engagement.

Lastly, on X, weekdays between 9am and 3pm are finest.

Once more, these are simply guides, and whereas they’re primarily based on precise engagement charges, particular person outcomes will fluctuate. You need to use overviews like this to assist in your experiments, as you search for the most effective occasions to publish for your enterprise and viewers, and so they could assist to get you interested by your technique, and what could possibly be value attempting out.

You may learn Sprout Social’s full finest occasions to publish report right here.