Social Media

# Reddit Publicizes New ‘Watch’ Feed of Video Content material

Reddit Publicizes New ‘Watch’ Feed of Video Content material

Reddit’s seeking to lean into the broader pattern in the direction of video content material with the introduction of a new, devoted ‘Watch’ feed within the app, which is able to allow customers to swipe via a unending stream of video posts.

Reddit Watch feed

As you may see in these examples, you’ll quickly be capable to scroll Reddit in both ‘Learn’ or ‘Watch’ mode, with the previous highlighting text-based posts, and the latter offering a steady feed of vertical video content material.

Which is definitely not considerably completely different to the present Reddit expertise – when you watch a video within the app, you may swipe as much as maintain viewing extra video posts. It’s simply that now it is going to be a extra specific consumer selection, with the capability to pick a TikTok-like feed of simply movies within the app, which may assist to maintain customers extra engaged, extra usually.

The replace mimics comparable video feeds on Fb, Instagram, Snapchat, Pinterest and Twitter, although once more, the principle distinction on this case is that it’s going to give customers a direct option to view solely video content material, versus tapping via on a video, then scrolling to see extra.

Which, once more, follows TikTok’s lead, and with an increasing number of customers spending extra time-consuming video content material, it is smart for Reddit to additional align its UI with this pattern.

Price noting that Meta now facilitates 140 billion Reels performs throughout Fb and Instagram daily, with the format being a key aspect in Meta boosting consumer engagement of late.

Perhaps, a devoted video feed can have comparable impacts on Reddit – however both approach, it’s not a serious redesign, and doubtless definitely worth the experiment.

Along with this, Reddit’s additionally engaged on an up to date UI, which shall be much less cluttered, and extra centered on discovery.

Reddit UI update

Reddit’s additionally seeking to replace varied different components:

Coming quickly, we’ll introduce our up to date internet platform to ship quick and dependable experiences to everybody globally, new updates to our video participant to allow redditors to simply interact in conversations whereas watching, chat enhancements, new storefront updates and extra.

It’s arduous to inform how large these adjustments shall be at this stage, however it’s attention-grabbing to notice Reddit’s key areas of focus, because it appears to optimize the app, and enhance engagement.

Reddit, which now serves over 57 million each day customers, continues to be working to maximise its enterprise alternatives, with improved advert choices and concentrating on instruments. They usually might be value contemplating – whereas Reddit’s viewers could also be smaller than different platforms, Reddit customers are typically extremely engaged of their subjects of curiosity, and the capability to achieve customers through subreddit might be a good way to attach with the best individuals together with your presents.

At least, it’s a stable platform for analysis, and that preliminary utilization could spotlight new alternatives that you simply weren’t conscious of.

Andrew Hutchinson
Content material and Social Media Supervisor


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