As you may see on this instance, Pinterest’s new marketing campaign highlights how the platform can facilitate concept exploration and creation, by way of a variety of merchandise, recipes, concepts, and extra.

As defined by Pinterest:

“The [new campaign] reinforces how Pinterest is a mind-expanding platform that may assist you to see and seize new prospects. Folks want a spot the place they will develop and evolve their pondering, manage their concepts and collaborate on initiatives with the folks they care about, all in an effort to finally take motion and enhance their lives.”

The brand new marketing campaign contains 4 variations, every exploring a distinct curiosity.

“From planning a trip or the decor in your first shared condominium to nailing the proper unfold for a Halloween occasion or search for a 90s occasion.”

The video advertisements will start showing from this week, whereas Pinterest can be operating a “Risk Place” pop-up magnificence and DIY retailer in London so as to add a real-life aspect to its pre-holiday push.

“Going down in London, UK, on September twenty ninth and thirtieth, the first-of-its-kind pop-up will enable guests to participate in mocktail making, get a (actual) tattoo, and upcycle home goods into model new assertion items.”

So you may go get a tattoo from Pinterest, if you happen to’re within the UK. No phrase on whether or not it must be the Pinterest emblem.

It’s one other strategy to showcase the worth of Pinterest as a discovery platform, and the way it may help customers discover particular pursuits, and create their very own customized variations of such, primarily based on Pin steering.

And as famous, with the vacation push arising, Pinterest is eager to showcase its potential worth to advert companions.