With the hotter months approaching within the U.S., Pinterest has supplied a brand new overview of rising journey developments within the app, which could possibly be useful for entrepreneurs in search of to faucet into holiday-themed alternatives.

As a result of whereas it might not get the eye that different social platforms do, Pinterest stays a key vacation spot for travel-based analysis.

As per Pinterest:

“With over one billion travel-related searches and over 10 billion journey saves in a single yr, Pinterest is stuffed with concepts to get essentially the most out of your subsequent journey. 8 in 10 weekly Pinterest customers flip to Pinterest when planning their summer season escapades, and since final yr, searches for “journey imaginative and prescient board” and “packing information” have skyrocketed 210% and 480% respectively as vacationers curate their bucket lists and equipment up for unforgettable journeys.”

So what are the important thing journey developments for 2024?

First off, Pinterest says that “journey journey” is getting extra consideration, which incorporates searches for “Scuba diving pictures” (up +60%), “Mountaineering” (+40%), “Journey tenting” (+44%) and “Caving” (+40%) on the rise.

Additionally, water parks:

On the similar time, quiet and solo travels have additionally been widespread, together with “Glamping aesthetic” (+260%), “Wellness retreat aesthetic” (+90%), “Cabin within the mountains” (+180%) and “Nationwide park” (+250%) seeing consideration.

Pinterest additionally says that Pinners are searching for mysterious locations to go to, with searches for “Haunted locations” (+155%), “Historic cities” (+75%) and “Locations on earth that don’t really feel actual” (+240%) attracting curiosity.

Street journeys have additionally been widespread, and will current advertising alternatives, with searches like “Cozy street journey outfit” (+250%), “What do carry on a street journey” (+66%) and “Street journey snacks” (+65%).

Lastly, Pinterest has additionally highlighted a number of the hottest destination-related searches at current:

• “London life-style” (+340%)
• “South African meals” (+320%)
• “Santorini get together” (+300%)
• “Goa nightlife” (+270%)
• “Summer time in Brazil” (+250%)
• “Bali vibes” (+195%)
• “Historical past of Myanmar” (+170%)
• “Rural India” (+100%)
• “Singapore tradition” (+100%)
• “Morocco aesthetic” (+90%)

Undecided that every one of those relate to journey particularly, however some further perception into Pin developments nonetheless.

These are some useful notes, which might assist to tell your advertising approaches for the vacation season, both on or off Pinterest.

However on Pinterest particularly, they could possibly be significantly priceless, and in case you are trying to join with holidaymakers, these are a number of the key developments of notice.

You may learn all of Pinterest’s summer season journey developments right here.