With the hotter months approaching within the U.S., Pinterest has supplied a brand new overview of rising journey traits within the app, which could possibly be useful for entrepreneurs in search of to faucet into holiday-themed alternatives.

As a result of whereas it might not get the eye that different social platforms do, Pinterest stays a key vacation spot for travel-based analysis.

As per Pinterest:

“With over one billion travel-related searches and over 10 billion journey saves in a single 12 months, Pinterest is stuffed with concepts to get essentially the most out of your subsequent journey. 8 in 10 weekly Pinterest customers flip to Pinterest when planning their summer time escapades, and since final 12 months, searches for “journey imaginative and prescient board” and “packing information” have skyrocketed 210% and 480% respectively as vacationers curate their bucket lists and equipment up for unforgettable journeys.”

So what are the important thing journey traits for 2024?

First off, Pinterest says that “journey journey” is getting extra consideration, which incorporates searches for “Scuba diving pictures” (up +60%), “Mountaineering” (+40%), “Journey tenting” (+44%) and “Caving” (+40%) on the rise.

Additionally, water parks:

On the identical time, quiet and solo travels have additionally been common, together with “Glamping aesthetic” (+260%), “Wellness retreat aesthetic” (+90%), “Cabin within the mountains” (+180%) and “Nationwide park” (+250%) seeing consideration.

Pinterest additionally says that Pinners are searching for mysterious locations to go to, with searches for “Haunted locations” (+155%), “Historical cities” (+75%) and “Locations on earth that don’t really feel actual” (+240%) attracting curiosity.

Highway journeys have additionally been common, and will current advertising alternatives, with searches like “Cozy highway journey outfit” (+250%), “What do deliver on a highway journey” (+66%) and “Highway journey snacks” (+65%).

Lastly, Pinterest has additionally highlighted a few of the hottest destination-related searches at current:

• “London way of life” (+340%)
• “South African meals” (+320%)
• “Santorini social gathering” (+300%)
• “Goa nightlife” (+270%)
• “Summer season in Brazil” (+250%)
• “Bali vibes” (+195%)
• “Historical past of Myanmar” (+170%)
• “Rural India” (+100%)
• “Singapore tradition” (+100%)
• “Morocco aesthetic” (+90%)

Unsure that every one of those relate to journey particularly, however some extra perception into Pin traits nonetheless.

These are some helpful notes, which may assist to tell your advertising approaches for the vacation season, both on or off Pinterest.

However on Pinterest particularly, they could possibly be notably worthwhile, and if you’re trying to join with holidaymakers, these are a few of the key traits of word.

You may learn all of Pinterest’s summer time journey traits right here.