Pinterest is heading to Coachella 2024, and to have fun, it’s revealed some new information on anticipated Coachella tendencies, together with pageant outfit inspiration for these making ready for the occasion.

First off, on tendencies, Pinterest has shared a spread of insights into person exercise associated to the music pageant, which may assist information your pageant look.

As per Pinterest:

“With tens of tens of millions of searches associated to Coachella on Pinterest, and 40% of these searches pushed by Gen Z, the platform has turn out to be a go-to vacation spot and supreme companion for customers to search out inspiration, plan and store their magnificence and trend seems for pageant season.”

So what’s more likely to be the large Coachella tendencies this yr?

• Nostalgic pageant seems from one other time (searches for “2014 core” are up 1240% yr over yr)
• Experimenting with the playfulness of fairycore (“fairycore outfits” are up 2200%)
• Rebelling towards typical femininity (“darkish female core” is up 160%)
• Prime searches additionally present that individuals flip to Pinterest to achieve inspiration from Coachella performers to search out their greatest outfit aesthetic—this yr searches for “Lana Del Rey core” are up 300%

A variety of “core” in there, however basically, it looks like hippy-like, free-flowing types are most likely in.

Along with this, Pinterest has partnered with movie star stylists Chloe and Chenelle to showcase among the prime Coachalla seems.

“The style consultants are testing Pinterest’s new function, board preview, which makes it simpler than ever to share curated Pinterest boards as movies throughout social platforms.”

Lastly, Pinterest will even be internet hosting an IRL “Manifest Station” activation on the pageant, which is able to allow guests to customise their very own pageant tendencies.

“Guests will be capable to discover new methods to specific themselves and make pageant tendencies their very own – stuffed with ethereal-inspired picture alternatives alongside trending magnificence and styling experiences.”

Competition time is the place many tendencies originate, and Pinterest is eager to faucet into the following massive trend shifts forward of time, as it really works to make itself a extra influential consideration for a similar.

Aligning with Coachella, then, makes a whole lot of sense, and it looks like a very good match for Pinterest’s broader branding push.    

You may learn all of Pinterest’s Coachella development notes right here.