Trying to make sure your promotions align with essentially the most resonant and interesting traits of the second, and stand out in-stream?
This might assist.
Pinterest has shared its predictions on the colours that it thinks will dominate in 2026, and can drive new traits, and expanded engagement, based mostly on consumer curiosity.
Pinterest’s 2026 “Pinterest Palette” report is predicated on search and engagement traits within the app over the previous yr, which level to those colours gaining traction, and grabbing extra consideration in social feeds.
Based mostly on this evaluation, Pinterest has chosen 5 colours that it thinks will generate extra curiosity this yr:
- Cool blue
- Jade
- Plum noir
- Wasabi
- Persimmon
As per Pinterest:
“Every hue carries its personal power: the unfiltered pleasure of Persimmon, the daring defiance of Wasabi, the highly effective thriller of Plum Noir. Even the softer tones have presence, from the serenity of Jade to the recent focus of Cool Blue.”
Pinterest’s full 13-page “Pinterest Palette” report contains overviews of every of the highlighted colours, which incorporates information on associated searches, save exercise associated to every tone, and extra.
This yr’s picks, Pinterest says, are based mostly on “daring, imaginative detours”:
“Experiences and aesthetics that spark emotion, provide escape and help a way of grounded optimism.”
They usually definitely stand out, which might recommend that they are going to certainly drive extra curiosity and engagement all year long.
Although in case you’re going to constant branding, that gained’t matter a lot, since you doubtless have already got your coloration palette chosen on your content material.
However even when that’s the case, there could also be methods to include these extra coloration traits into your promotions, in an effort to align with discovery conduct, and create extra resonant, partaking campaigns.
Some attention-grabbing notes both manner, in a handsome report, which might assist to get you eager about the function that colours play in promotions.
You may take a look at Pinterest’s full “Pinterest Palette” report right here.
Andrew Hutchinson
