# New Report Highlights Key Video Content material Tendencies in 2024

Tubular Labs has printed its newest report on the state of social media video, and the important thing developments which can be driving video engagement throughout the foremost social apps.

Tubular Labs offers insights to assist energy content material methods, with a database that now consists of over 11 billion movies, from 28 million content material creators.

With this dataset, the corporate’s in a position to present some indicative notes on key shifts, and there are some attention-grabbing factors in its 36-page H2 replace.

You possibly can obtain the total report right here, however on this put up, we’ll have a look at a few of the key notes.

First off, Tubular experiences that there’s been a giant improve in longer variations of quick video clips, extending the boundaries of the short-form pattern on each YouTube and TikTok.

On YouTube, shorter video uploads (underneath 30 seconds) elevated by double digits within the first half of the 12 months. However longer clips (over 30 seconds in size) are up 39%.

Possibly consideration spans are shifting, or possibly creators are discovering that they’ll set up extra partaking narratives in longer type video, although the pattern remains to be shorter when it comes to general video size.

On TikTok, the pattern is transferring in the direction of even longer uploads, with clips between 1 and a couple of minutes additionally seeing a giant soar.

As you may see, tremendous quick video clips are nonetheless the commonest add on TikTok, however engagement with these clips is declining.

That might be an necessary pattern to notice in your content material technique, that customers at the moment are seemingly seeking to interact with longer movies, not at common long-form size, however an expanded variation of the short-form pattern.

Tubular has additionally supplied perception into rising TikTok content material developments and niches.

“Magnificence” and “Music” make sense, however I’ll guess you weren’t guessing that “Enterprise and Finance” clips have been seeing such a big rise within the app.

The highest present developments on this class, based on TikTok’s pattern insights device, are “Residence possession at a younger age”, “Viral finance suggestions”, “Monetary companies for entrepreneurs” and “Latino enterprise success”.

In case you’re working in these sectors, it might be value taking a deeper dive into the app.

Tubular has additionally supplied an summary of key developments throughout the foremost social video apps.

Instagram engagement is rising, which coincides with Meta’s push to inject extra AI really helpful content material into consumer feeds. Again in April, Meta reported that 50% of the content material that customers see on IG now comes by way of AI suggestions, not from the profiles that you simply observe.

In case you had any queries about why Meta’s leaning so closely into AI suggestions, for this reason, whereas it’s attention-grabbing to additionally be aware that Fb video uploads are up considerably this 12 months.

Fb posting general has been in decline over the previous few years, as customers shift away from importing their very own updates, in favor of sharing with smaller teams in DMs. The rise of Reels might have supplied new inspiration to get extra individuals posting to FB as soon as once more, or possibly, extra creators need to re-post their TikTok content material to Fb, with a view to TikTok being eliminated within the U.S.

There’s a heap extra perception in Tubular’s full report, which examines numerous key developments in depth, exploring the elements and matters which can be driving every.

In case you’re seeking to maximize your video content material, it’s value a glance.

You possibly can obtain Tubular Labs’ H2 report right here.